BlackBerry: a new smartphone 'Q5' and Blackberry OS 10.1

Business: After the offensive on touch with the Z10, after the tradition with the Q10, Blackberry introduced today at an event Q5, full keyboard designed for emerging markets unit.

New device to full Qwerty keyboard side Blackberry: the Q5 is not a successor to the latest Q10, but a version of entry-level destined for emerging markets. Exit strategy Bold / Curve, so, since we should see that Q10 to keyboard and the full-touch Z10 in Europe and the United States.

 

The Q5, unveiled at an event covered by ZDNet.com, will be immediately available in Blackberry 10.1, new version of the system being deployed. It will be available in some countries in Europe, the Middle East, Africa, Asia and Latin America.

BlackBerry deployment 10.1

The date of planned marketing is the month of July. The appliance is equipped with a 3.1-inch touchscreen, full keyboard and will be marketed in red, black, pink or white. The rest of the specifications is not known at present, but do not expect to of very high-end, Blackberry clearly to tight budgets.

However, it seems that Blackberry strategy is not to split the world in two, emerging markets against countries supposedly able to afford a Z10 or a Q10. The manufacturer launched its Z10 in several countries in strong growth, as the India recently.

In addition, Blackberry at the same time announced the start of the deployment of version 10.1 of its mobile operating system for owners of Z10. According to the manufacturer, several new features are embedded:

The addition of messages "PIN to PIN" to the Blackberry Hub - which groups all messages and is therefore add these messages directly from a Blackberry to another.Improved management of attachments in Blackberry Hub.Une increased personalization of notifications according to the contacts or accounts (LED, buzzer, ringtone).
New options for the camera.An improvement of the selection cursor function.
Subject: BlackBerry 10 Smartphone