mercredi 29 mai 2013

Nokia is no longer the King of Finland

Business: In his homeland, the manufacturer still ruled in master, but in the first quarter of this year, Samsung became the leader in smartphones than in conventional mobile.

The symbol is strong, the pill hard to swallow. Nokia is no longer the leader of mobile in Finland, his homeland. Historically, the manufacturer had never left first place of sellers in the country. Since the first quarter of this is no longer the case.

Samsung is now the first seller of the country, while mobile combined with a market share of 36 percent against 33 percent for Nokia, according to IDC. The South Korean had already doubled the Finns at the global level in 2011.

73% of sold mobile phones are smartphones

But the Finnish mobile users have resisted the trend. However, in a country where 73 percent of mobile phones sold are smartphones, the onslaught of Samsung with its range Galaxy have ended up paying. It must be said that Nokia has long been absent from this segment.

 

Nevertheless, the difference is not so big between the two giants. And Nokia today has the cards in hand to revive growth in smartphones. Its Lumia under Windows Phone 8 range continues to grow and sales began to take off.

In the first quarter, Lumia sales jumped 27% to 5.6 million units, after 2.9 million copies sold in the third quarter of 2012, and then 4.4 million between October and December.

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Key figures: sales of mobile and smartphones

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