Windows Phone: Microsoft plays with the figures for troller Android

Microsoft feels strong. Very strong. Is this stunning figures, which assign 3.2% market share worldwide, that rises it to the head? On the occasion of its Build conference for developers, the Redmond giant is allowed to rule troller Android.

The key figures published by Microsoft on the first-time buyers to Windows Phone, its mobile operating system. These are quite interesting, but as often in one direction.

Brian song

The editor of Windows Phone seems to have this interesting ability to always look on the bright side of life. Thus, it is not so much the relative market share of its operating system against that ofAndroid (75% at the global level) or iOS (17.3%) that interests him.

Microsoft prefers to look at the source of new customers... And for good reason: he found that 23% of them had abandoned their Android smartphone to pass on Windows Phone. Rather flattering, no?

Obviously, we will not know how many users do not renew their Windows Phone with a device with the same OS, how many leave on Android, iOS, etc. As we will not know how much of these "first-time buyers" to a smartphone go to competing systems rather than on Windows Phone.

The table in would have probably been tempered. As Microsoft viewing elsewhere: it has views on these 4 billion owners of conventional phones in the world who are not smartphone. The famous "next billion" dear to the giants of digital, which must bring new opportunities and new uses against a now dynamic 'developed countries' market, but which eventually will reach maturity.

Catch the 'next billion'

On this ground, Microsoft wants offensive. He indeed realized that 42% of sold Windows Phone smartphones came in replacement of basic phones. Validates the strategy of Microsoft and its partners on the entry and mid-tier, considers WP Central, who noted the information in the Build.

Redmond hopes to attract in his garden of simplicity users who don't want iOS or are too complicated Android, we are told in the article (from a specialized blog in the Windows Phone News). Better, Microsoft would make the demonstration of his quality by exploiting the weaknesses and the mediocrity of Android - Build, it has well been insisted that move from Android to Windows Phone was an "upgrade" (upgrade).

This lovely picture of the bone explains perhaps the growth in crazy Windows Phone in market shares, which jumped by 1.1 point on a slippery between the first quarter of 2012 and Q1 2013 year, when Android did an increase of 15.9%. That the figures are stubborn!

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Key figures: the OS for smartphones

4 applications account for more than 50% of the traffic data mobile

We already knew that 15% of traffic global Internet now passes by mobile devices. But who benefits the most? According to the latest global report 'Citrix ByteMobile Mobile Analytics' for the second quarter of 2013, only a few elected officials take their PIN of the game.

Four applications represent 52% of the total traffic: Media Player (iOS), Safari (iOS), the App Store (iOS) and Facebook. Took a 'considerable dimension' and generates only 5% of the volume of data compared to 1% in February 2012.

5 Other applications that generate the most traffic of data, include: Instagram, Apple and Google Maps, Tumblr, Twitter and Pinterest.

Google Maps before Apple Plans except in America

Reported in the iOS universe, these 4 applications that represent only 0.0005% of the applications available on AppStore, account 80% of the volume of data generated on the Apple devices mobile! Media Player totals nearly half of this volume. Recall that 3 of these applications are the property of Apple and are installed by default on iOS devices.

Also, without much surprise, we learn that Google Maps ahead of Apple Plans, including on Apple platforms. If Apple holds an advantage in the Americas region, North American consumers preferring including Apple Maps to Google Maps (63% versus 37%), Google Maps dominates the rest of the world, with an adoption rate of 69% in the Europe region.
Citrix also highlights the growth of eBay on mobile which represents 1% of the traffic. This is the first application of electronic commerce to cross this threshold, notes the specialist.

It is also noted that YouTube concentrate 82% of mobile video traffic. The report noted that 97% of the volume of data corresponding to the mobile searches are generated by three applications: Google that crushes the competition with a share of 87%, Yahoo (8%) and Bing (2%).

The takeoff of the NFC on smartphone, this is for when?

Those who follow the news of mobility for a few years know: the NFC is presented as a technology breakdown for the past five or ten years... And yet, we see still nothing coming.

This standard, which should revolutionize the uses: purchases from a mobile, embedded transport ticket, information..., by simply passing its terminal near a terminal or compatible reader is far from being a reality.

However, everything was done to Prime the pump, particularly in France with various initiatives carried out to unify the chain of value between operators, utilities, banks, shopping. One can mention the launch several years ago already Citizy in several French cities (Caen, Nice, Strasbourg,...) and for its support of the State through future investments.

Of more and more mobile users equipped but too few applications

What is today? There is one side the very optimistic speech from the AFSCM, the French association of mobile contactless services delivering indicators illustrating a real rise. It puts forward 2.8 millions of devices compatible Cityzi outstanding (a park that has tripled over the last 8 months), 36 models of smartphones and a multiplication by 18 of the number of points of sale equipped dedicated readers.

Contactless Forum Services Mobile is more measured. "We are now at the time of operational take-off, it will still take some time but we are", says Jean-Michel Gadrat, president of the forum, at the University NFC of territories that took place this week in Strasbourg.

Because if the number of compatible terminals and mobile users equipped is indeed growing, uses them remains very embryonic. We were able to check it in Strasbourg, a city pioneer in NFC, Bas-Rhin is the most equipped French Department, 14% of traders are accept e.g. contactless payment.

In the Alsatian city, the first NFC experiments date from 2007 and have been amplified with the entry of the agglomeration in the Cityzi program in 2011. But it's only today ' today the NFC becomes a tangible reality for all residents.

The most natural service, one transport integrated into the smartphone titles has just been launched. A free Android application (Ugo) allowing to buy securities unit, subscriptions and especially to validate passing its (26 compatible models at 4 operators) terminal near a Terminal located on the Wharf (see photo). A project that required more than 10 million euros of investment.

Available from October 2011, payment of the car parks in NFC (via the timestamps) is still marginal. "It concerns thousands of people", advance a manager that evokes "growing awareness" yet, the service is convenient with billing by its operator or his Bank through an application.

Lack of involvement of operators?

As to payment at merchants, the path will still be long. If NFC payment cards begin to spread (19% of the Park in France), the payment from a smartphone has just begun to emerge through banking applications, especially on the side of Société Générale and the CIC.

In total, only 3% of payments to Strasbourg are done through the NFC as a trader in the three from the city is equipped with compatible players (5% nationally). Cannot therefore speak of real excitement.

 

The application of Société Générale

Simply approach the smartphone from the payment terminal to complete the transaction. For an amount less than EUR 20, no code is requested

What are the brakes? For Jean-Michel Gadrat, "there is a true need a pulse of public authorities, of a major campaign of national information and a greater involvement on the part of operators". They seem to expect from "see it coming" applications before pushing the uses. However, there are still a few years, these operators promised services packs all as useful than the other. It must be said that each actor has its own interests.

Knowledge of the NFC is indeed very patchy but "one thing is certain, once you begin to taste, uses are repeated," assured the president of the Forum.

The operators, yet in the first line, are also still very discreet on the matter. You can also raise the price of future services such as payment from a smartphone.

The application of Société Générale, which will be launched in Strasbourg next September will be thus charged 18 euros per year... A bit expensive for a simple extension of the blue card. But the Bank believes that it is "an additional card, even if it is virtual, which has enhanced security and services with added value as the customization of the code".

The Bank ensures that for taking off purposes, the first year will be free but the price may legitimately put off some. The CIC Credit Mutuel group which will also launch a similar application arises also the question of the best rate... Because the challenge is to create practice, not limited by the price.

We can finally talk about the absence of Apple of the NFC ecosystem while the iPhone is very widespread. But things could change with the release of the iPhone 5S or 6 which according to rumors will be finally compatible with the technology.

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Sony disclaims its Xperia Z in phablette and launches a new smartwatch\r

Sony found the smile in smartphones through a strategy clear and long-awaited: replace into the tracks of the historic values of the nippon, namely design and premium.

With the launch of a high-end very successful, the Z Xperia, Sony seems to hold good end. For its first fiscal quarter, which ended in late March, the Group sold 8.1 million terminals — 82% more than a year earlier.

The giant continues the declension of this model. After a Tablet, Sony therefore announces the Xperia Z Ultra, presenting himself as a giant of its predecessor version. The intent is simple: attack the juicy segment of the phablettes, these terminals to halfway between the smartphone and the Tablet, for the moment dominated by Samsung with its Note (including the 3rd version is expected).

6.4 inches and 2.2 Ghz

This new Xperia Z Ultra is a beast of a racing, it therefore has a TRILUMINOS Full HD display 6.4 asserting itself as the more "end of the world" (6.5 mm thick for 212 grams) and powered by a processor Qualcomm Snapdragon 800 quad-core processor 2.2 GHz fully integrated, with LTE 4 G (150 Mbps) modem and voice supported by 2 GB RAM HD. There are also 16 GB of memory storage and an 8 megapixel camera sensor, all Android 4.2.

He resumed the successful design of the Z as well as its ability to resist water and dust (IP55 and IP58 certification).

If the entertainment (through including the contents of Sony) and convergence with the other appliances (including the future PS4?) are at the center of the experience, Sony has not forgotten the professionals who are fond of these very large terminals.

Sony Announces so compatible with any pencil and some pens, handwriting recognition. "You can even take notes or make sketches during calls, to capture your ideas at the time," can be read in a statement.

Shows connected: dedicated Android apps

This terminal will be launched worldwide in the third quarter, its price was not communicated.

At the same time, Sony again took position in a promising market, connected watches. While rumors are multiplying around a smartwatch\r Apple, the Japanese announced its Smartwatch\r 2 (SW2).

 

"The future of nomadic devices is incredibly promising since, according to our forecasts, 41 million smart watches will be sold until 2016" said Stefan K Persson, head of Companion Products at Sony Mobile Communications.

Waterproof and NFC, it connects of course to an Android smartphone and made office of second screen (notifications, make and receive calls/messages etc...) and remote control. Its screen offers a diagonal of 1.6-inch with a resolution of 220 x 176. It also allows to run dedicated Android applications.

Sony gives some examples: photo taken remotely by using a smart camera application; pilotage presentations remotely using Presentation Pal; Runtastic for mapping and immediately follow its activities of fitness on the move...

The manufacturer also promises "an intuitive interface similar to Android" and a range of 3 to 4 days. Its price was not communicated.

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BlackBerry Q10: keyboard and email at the top, disappointment on the side of the autonomy

Test: After the all touch Z10 Blackberry Unveils Q10, a smartphone that revives the iconic QWERTY keyboard of the smartphones of the constructor. The Blackbery 10 platform is still honored. The multimedia Toolbox eyeing on the public at large, without forgetting the professional users. Enough?

A comfortable QWERTY keyboard
Q10 abandoned the unique touch screen of the Z10 to propose the duo touchscreen 3.1 inches (720 x 720 pixels) and full QWERTY keyboard. The keys are arranged on four lines. If at first glance, they seem a bit small use they are comfortable. Slightly bevelled, they allow quick entry, even if you have big fingers.

The predictive system is very well thought and more typing, plus the system remembers the words that you use. Even a misspelled word is correctly recognized by the terminal. A spell checker is on the programme to avoid truffer emails of faults. You have all the signs of punctuation. Accents are accessible via a long press on the desired button.

Special mention to the Instant Action function that allows to type a word corresponding to a feature from the home menu. So by writing the word photo and typing Enter, the lens is automatically started. You can also directly access Blackberry Messenger typing BBM followed of the name of a contact. Also on the agenda of the Instant Action function: drafting mails, notes, twitts or statutes Facebook.

Finally, note that the search solution to generate a search in the phone or on the Web, just starting to type the first letters of your query. Ideal to find a mail or lost contact.

Leak: new photos of the iPhone 5 S?

Technology: A series of shots revealing the innards and the rear face of the future iPhone run on the canvas. It suggest the presence of a more powerful battery and a wider LED flash.

Leaks about the next iPhone are increasing, pointing all to a version "S" of the smartphone that should not evolve in terms of design. The update will be rather under the hood as evidenced by the last pictures of the logical map of the iPhone 5 S published by MacRumors.

We discover a 5.92 Watt-hour battery, more powerful than that of the current model (5.45 Watt-hours). An another cliché of the rear facade reveals a wider LED flash which accompany a photo sensor it also revised upward. Apple would have worked on the lighting mode in order to propose several options.

It also mentions the presence of a fingerprint reader for secure transactions via NFC.

This 5S, expected in the autumn, iPhone may not be the only model launched this year. The will to tackle the market for entry-level with an iPhone with a plastic shell available in five or six colors with a subsidized around the $ 100 price attributed to Apple. (Eureka press)

Samsung: a Facebook Phone? No thanks

Business: Saw the resounding flops of the first 'Facebook phones', the South Korean giant kindly declined the proposal of Mark Zuckerberg...

On the move in Asia, the boss and founder of Facebook, Mark Zuckerberg, made a hook by the giant of the smartphones, Samsung headquarters. The opportunity of an interview with the president of the Korean group, Shin Jong-Kyun.

According to Bloomberg, Shin Jong-Kyun reportedly told the press, at the end of this meeting, that Samsung and Facebook have discussed possible partnerships. Have been mentioned, the advertising on mobile but also and especially the possibility by Samsung to launch a smartphone Galaxy in the colours of the social network.

HTC First: only 20,000 units sold in the United States

A proposal which would have been gently but firmly declined by the boss of the giant. And understandably. All initiatives in this area, especially on the side of HTC with the ChaCha and more recently the First resulted in resounding flops. The latter was sold just 20,000 copies in the United States and its launch was regrowth sine die in Europe.

Why indeed take the risk of tarnishing its image with a concept that doesn't simply? The King of social networks pulling in fact too: If Facebook on smartphones is a carton as an application, the users do not want to even have a smartphone 100% oriented to the social network with the unpleasant feeling of being enclosed.

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Future Telecom launches a shared package employer/employee

Business: When a company team employees in smartphones, personal use of these leads to administrative complications for the employer.

If the BYOD is a strong trend, the classical scheme where a company team employees in mobile devices remain in the majority. However, this feature is often troublesome for the employer.

As recalled by future Telecom, a virtual operator dedicated to SMEs, "personal calls of the employee from a professional mobile line shall be subject to the rules of benefits in kind, which is administratively heavy". These statements also vary depending on the size and the status of the company.

The operator therefore had the idea of launching a "shared" between employer and employees package that allows to bypass these hassles. Specifically, the company is billed the cost of purchase of the terminal and a lump of €29.50 HT per month per line, including dedicated services (free customer service 24/7, a single invoice, commercial Counsellor of proximity).

For its part, the employee enjoys an all unlimited package (3 GB of data, H +) with a phone placed at its disposal by the company for 19 euros TTC per month. "An employee can spend all his calls with the same terminal. For the employee, this offer is one of the best mainstream market offerings (packages of operators low cost does not include the cost of purchase of the terminal) ", explains the MVNO.

This dual approach allows therefore settle once for any question call pro/personal level statements administrative and tax because "the part" of the employee remains fixed whatever happens at 19 euros per month.

Online videos: 10% of the traffic comes from mobile

Figures: This share has more than doubled in a year, according to Ooyala and the duration of the viewed videos continues to grow...

This isn't a surprise, consumption of online video is becoming more and more mobile. A boom that st of the generalization of smartphones and networks mobile broadband.

Thus a study of Ooyala spotted by our colleagues from FrenchWeb, 10% of online videos viewed worldwide in the first quarter were from a mobile terminal. This share was only 4% a year earlier.

Already more than 2 GB of video per subscriber, per month on some networks

Moreover, the users time tutoring is devoted to this activity. And watched videos are increasingly long, particularly since the shelves where 25% of views exceed one hour...

What tender yet slightly more mobile networks of the operators who are currently deploying 4G to digest this exponential. According to Ericsson, data traffic will grow the world multiplied by 12 by late 2018 due to the increasingly widespread use of online video.

Its progress should be in the order of 60% per year by late 2018. "On some networks, video consumption rises on average to 2.6 GB by subscription and by months.", points out the OEM.

HTC Unveils Butterfly S

Technology: HTC gives a successor to the Butterfly smartphone with a model with a screen 5 inch Full HD and a design that borrows from the One.

Besides the 200 Desire that we have already mentioned, HTC comes to formalize an alternative model to the other end of the range. It's the Butterfly S that is inspired by the HTC One in terms of design and offers a high-end configuration: screen 5 inch Full HD 440 dots per inch, SoC Snapdragon 600 quad core 1.9 GHz, 2 GB RAM, 16 GB of internal storage (+ microSD up to 64 GB card), sensor photo UltraPixel and front camera 2.1 megapixel.

Butterfly S embeds the panoply of wireless Bluetooth, NFC, Wi-Fi connectivity, a port micro USB, Beats Audio sound system, all powered by a powerful 3 200 mAh battery. Comes with Android Jelly Bean topped the Sense interface, this smartphone will be released in Asia during July for a fee equivalent to EUR 575. It is unclear if it will be marketed on the markets where the HTC One is present. (Eureka press)

 

Canonical preparing mobile Ubuntu with the support of eight operators

Canonical Announces the creation of an Advisory Group of the operators (Carrier Advisory Group, or CAG), whose founding members are Deutsche Telekom, Everything Everywhere, Korea Telecom, Telecom Italia, LG UPlus, Portugal Telecom, SK Telecom and "the most important Spanish international operator" (Telefónica? The editor does not specify its identity).

This group is a forum for mobile operators influence the development of Ubuntu for smartphones, indicates Canonical. Any national or international operator who so wishes can reach the CAG until the end of July; It will be then closed to new accessions.

Compatibility and the fragmentation of platforms among the points in the programme

Only members of the group will have access to early information on the projects of manufacturers for the new operating system, as well as the possibility to be partners in the launch of Ubuntu for smartphones.

The CAG is chaired independently, says Canonical, by David Wood. With 25 years of experience in the mobile industry, he currently chairs the Group of futurology London Futurists and has served on the Board of Directors of Symbian and the Open Mobile Alliance.

The Advisory Group will meet to discuss topics such as the HTML5 standards, application compatibility, models of revenue sharing between publishers, operators and manufacturers, the fragmentation of platforms, etc.

Compatibility and fragmentation are themes that are necessary, because Ubuntu mobile OS will be the fourth operating system free software will happen in mobile telephony, after Android (which dominates the market, followed by the iOS of Apple), the Google OS, Firefox OS and Sailfish (developed by start-up Jolla, Nokia alumni).

In February, Canonical has released an alpha version of its OS for smartphones and tablets, for Nexus and Nexus 4. Mark Shuttleworth, CEO of Canonical, stated on this occasion that first Ubuntu smartphones could get out early 2014.

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Key figures: the OS for smartphones

Unbreakable flexible displays: LG ready to begin mass production

Technology: LG confirmed it would be the first manufacturer to produce flexible and unbreakable OLED screens for mobile devices. Mass production will begin in the fourth quarter and a first model of smartphone is expected later this year.

LG took a big lead on the competition regards touchscreens flexible and unbreakable. After presenting a prototype of 5 inches last month during the fair Society for Information Display, the Korean firm confirms that it will begin production of mass from the 4th quarter.

It is reported in the Korea Times, which cites a statement from LG stating that the initial production rate will be 12 000 flexible OLED sheets per month. The manufacturer also intends to be the first to launch a smartphone equipped with a projection screen; It will also provide those screens to the third-party manufacturers.

What take advance deal with Samsung, who works him on this technology but has met technical difficulties during the production of its flexible screen layout that have delayed its roadmap. The first Samsung models equipped with flexible screens would have not expected before the second half of 2014. (Eureka press)

William Chhao, ZTE: 'we want to get out of the low cost in smartphones'

Two giants, but the same strategy. Huawei has marked the spirits a few days ago introducing with great pomp the Ascend P6, a high-end smartphone to rival the flagship Samsung or Apple.

It is for the giant to install its brand in the West and become a credible alternative for operators and consumers. A strategy perfectly identical to that of its big competitor ZTE, known in Europe for its mobile and key 3G white label at low prices as for its smartphones.

However, in recent years, ZTE tries the move upmarket under his name, particularly in Europe with France as a bridgehead. With results since the group became the 5th global manufacturer of smartphones according to Gartner (in the first quarter).

Still, this success is still of this white mark policy, a strategy that ZTE intends to influence by strengthening its catalogue under his name and thus break this image of low-cost manufacturer. How to achieve this objective? The responses of William Chhao, Director of sales of terminals for ZTE France.

ZDNet.fr: the France is the country where you started to implement your new strategy. Bearing fruit?

William Chhao : I can not yet give precise figures but observed a decrease in the sales volumes and an increase in value. This means that our progressive disengagement of the feature-phones begins to pay. Our aim is clearly to focus on smartphones sold under our brand and hang the place of number 3 worldwide.

-So far, 90% of your activity in France is still carried out by white label terminals. Do you intend to terminate gradually?

No, remembered where it comes and we have a true know-how in this field which indeed still represents the bulk of our revenues in Europe and France. But in this area also, we evolve. Terminals proposed operators are also soaring range. Thus, the Xtrem Star which is sold under the brand name SFR since June 18 is an evolution of our Grand Memo with slightly less powerful specifications. Our partner operators playing this move upmarket.

N ' are there not then a risk of cannibalization between these white smartphones and smartphones sold under your name?

The "dual branding" is an intermediate step which is the prerequisite for implementing our strategy. It helps to strengthen our links with operators so that they properly reference our products. Because the tickets are expensive. But as it's been years since working with them, it is easier for us even if the selection is very strict and that certain products are rejected.

-Rest that ZTE is still little known as a mark and even less as a manufacturer of smartphone...

We suffer in effect still an image deficit, but things are changing, thanks to the operators. We're serene, we are gradually moving to install our image and get out of the low cost through the "dual branding" that I mentioned. Our goal: that consumers purchase for ZTE ZTE and not only for the price.

-Precisely what are the axes of your move upmarket on smartphones?

In the high-end segment, we especially focus on the hardware with the use of Intel processors. We started with the chip Medfield for the large X In which is proposed by SFR under the name Star Addict 2 +. We will continue with the processors Clover Trail with the Grand X 2 In which will be launched in the fourth quarter. Negotiations are underway with the French operators. We also rely heavily on the 4G.

-None of the French operators offers at the moment of smartphones 4 ZTE G...

They prefer for the moment communicating strong brands, it is logical. It is hoped to be present at the last quarter when demand is really there. But from there to speak volumes... But we are convinced to have a card to play, we will be 50% cheaper than brands.

-The launch of a terminal under Firefox OS mean that ZTE is seeking to reduce its dependence on Android?

We do not want to put our eggs in the same basket, either the hardware or the OS. So far, we are pragmatic, it's a test we do request the operator Telefonica. But there's a real shot to play in the emerging countries with less than $ 50 terminals. Firefox OS can fill this niche. Will develop more products if the success for the operator is satisfactory. Remains that alternatives to iOS and Android have never really worked.

- And side Windows Phone?

We wait and so far, nothing is planned in the roadmap. First, there is that historically, Windows has never really emerged in the mobile. Then, we consider that Microsoft is not flexible enough. Such chassis, to such chipset, such RAM, such configuration. All this is far too rigid. It is impossible to compete with Android like that.

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Time media: Mobile TV, but...

Expert opinion: according to a study world of InMobi, consumption of content by users is done primarily from mobile terminals but the simultaneous combination of screens is also strong.

With the rise of smartphones, the hierarchy of the time devoted to the media is upset. According to a study of InMobi (a specialist of the mobile advertising) on 15,000 Internet users from 14 countries, mobile terminals are now means of media consumption favorite, with 108 minutes on 7 hours of consumption of content per day on average.

These screens have exceeded the PC/Internet representing 93 minutes per day, just like the television which is also 93 minutes per day. The radio is far behind with 52 minutes per day, followed by tablets (37 minutes) and magazines (35 minutes).

However, this predominance of mobile devices does not mean a pure and simple uses replacement. The study highlights effect that 62% of mobile Internet enthusiasts practice the multi-display when they watch television.

Second screen

48% of respondents consult social media while watching TV, which confirms the strategic importance of the second screen for TV stations and advertisers. 46% of respondents communicate by Instant Messaging, 30% play online or listen to music, 18% are looking for additional information on products seen on TV.

"The multi-display practices are relatively comparable all population segments combined, except the polled Generation Y, aged 20 to 34, who are 69% to recognize view multiple screens at a time.", commented InMobi

"For marketers, the growing trend towards the multiscreen is a great opportunity to establish a relationship with viewers via mobile devices. Especially since those who already use mobile devices at the same time they watch television apparently seek to further experience via the tablets and smartphones. ", says Shrikant Latkar, Vice President Global Marketing of InMobi.

First smartphone Tizen: SoC Exynos 4 and HD 720 p display

Technology: According to the latest unofficial information, the first smartphone based on the OS Tizen, Samsung will adopt a mid-range configuration. Its release is scheduled for August or September.

The third quarter nears and with the launch of the first smartphone Tizen signed Samsung. This OS mobile, legacy of MeeGo and also supported by Intel, is considered by some observers as a wild card for Samsung who would not bet on Android. If the Korean firm remained very discreet on its first model under Tizen, some information has filtered.

TechTastic site went snooping around in the source code for the OS and discovered the specifications for the screen and the system on a chip. If the diagonal is not known, we are moving towards a definition 720 p HD. At the level of the SoC, it is same as the Galaxy S3, either an Exynos 4 quadruple heart based on a chip Cortex A-9 and a Mali 400 graphics processor.

Samsung seem determined to play prudence by testing the market with a model positioned in mid-range. The Korean firm will hold a press conference Thursday in London, which may be an opportunity to learn a little more. (Eureka press)

Bouygues Telecom wants to introduce the phased payment of smartphones

Upon his arrival on the market, Free Mobile has distanced himself from the traditional model consisting of a subsidy of the mobile - the 4th operator has also, in vain, sued.

With the explosion of without commitment or offers "SIM Only", other operators, mainly through their brands low-cost (Ageumaa435, (b) & You...,) have also had to adopt alternatives such as the payment by instalments of the terminal.

Choice: grant, credit and sprawl

The Subscriber therefore pays a naked package, to which it can add the price of a phone. This option, Bouygues Telecom intends to offer it to consumers in a few months, from the start of September. The operator guests thus spread over 24 months the payment of their smartphone - a possible staging at B & You with 1euro.com.

For the CEO of Bouygues Telecom, this policy change is essential to develop 4G subscriptions that require a compatible smartphone - and so often a renewal.

Holding the sale of mobile to little popular credit from French subscribers, Olivier Roussat promises, with echoes, "to be more transparent", that "the monthly payment of the phone will be clearly separated from the package price.

A customer wishing to purchase an offer to Bouygues Telecom may thus choose between subsidizing, credit and therefore payments averaging.

In 2012, naked terminals in France sales have multiplied by five - mainly with the traditional players in the distribution - to reach 15% of the overall sales of mobile. The timing is therefore an opportunity for operators to retain customers.

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Key figures: French subscribers and their package price

Smartphones: Huawei shows its high ambitions for range with the Ascend P6

Methodically, Huawei and ZTE, two major Chinese manufacturers of smartphones, apply their strategy. Simple terminals low cost white label providers, they displayed today strong ambitions with smartphones sold under their name, smartphones that rise gradually in range.

The objective is clear, finish with an image a little low and focus on the premium in order to permanently install their brands. If the white mark generates volume, smartphone must in turn create value and especially to install a true identity to attract operators and Western consumers.

A rather winning strategy since the two giants are now in the Top 5 vendors of smartphones in the world.

ZTE has shown the muscle during the last Mobile World Congress with the Grand Memo and its 5.7-inch display. As for Huawei, it comes to organise an event in London to announce his Ascend P6 presented as the smartphone the longer end of the market.

 

Featuring a 4.7 inch (1280 x 720) display, he accuses only 6.2 mm for a weight of 120 grams despite a hull with alu brushed. Hosted by Android 4.2.2 (shoulder by the overlay Emotion House), he embarked a quad-core processor clocked at 1.5 GHz, 2 GB RAM and 8 GB of storage.

The front sensor rose to 8 megapixels, one at the back offers 5 megapixels. There is also a chip NFC, the 3 G + but not 4G coming in a new version of the terminal. A little pity for a mobile that means to climb at the level of the greatest.

With this type of high-end smartphone (which will be released this summer), Huawei (and ZTE) intend above all to convince European operators to better reference (and thus to subsidize) to arise as an alternative of the current giants. It must be said that its price will be a weighty argument: 399 euros naked... Orange will be part.

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Key figures: sales of mobile and smartphones

Seniors: the new target manufacturers of smartphones

The rise of smartphones, including in France is more to prove. But the real novelty concerns the growth levers which are diversifying. If youth and adults fuel sales, it now takes with senior citizens who obviously have no intention of being left by the wayside.

According to a Senior Strategic study, 67% of the older French 50 to 75 years have a phone and 79% want to equip themselves in smartphone when they change device. With a population that is aging, it realises the interests of manufacturers for this target with a strong purchasing power.

Remains that the current offer is not suited to this target. GPS manufacturers to offer a dedicated to the image of Fujitsu that launches with Orange, Stylistic S01.

 

This Android smartphone is equipped with a overlay adapted to the use of the seniors with for example of large icons and a touch a little different approach to differentiate the actions. There is also a warning system for relatives and an optimized audio device. It is proposed to 89.90 euros with package.

But at the moment the real specialists who derive their PIN of the game, the image of Emporia and Doro. Swedish is the leader in telephony for seniors and has launched in recent months its offensive in smartphones.

Doro: 300,000 mobile for seniors per year in France

It must be said that the growth is: + 50% in one year in France, says Valérie Olek, commercial Director whose company owns 40% of market share in France volume on the target (i.e. 300 000 units per year).

"There is a real change. The senior population was largely undermanned in mobility even three years ago. Today, there is a strong demand for mobile in general and on the smartphone in particular. However, to play the card of simplicity and take into account the real uses", she continues.

The company has therefore adopted a prudent strategy. It has done much study, much analysis of expectations and usage, to launch in 2012 the 740, a hybrid 3G terminal to midway between the feature-phone and smartphone (sliding screen and touch keypad).

Obviously the effort was focused on ergonomics (icons, menus...) with an optimization of the interface based on Android, dedicated applications, innovative services (such as the ability to speak on the phone from a Web site to a third party) and the classic functions such as emergency call button.

Doro refuses for the moment to give sales figures, but it appears that users simply yet basic functions. Question of learning judge manufacturer that will launch this year a new model all touch at a price tight (around 60 euros).

It remains to convince operators. Classical models ended up getting a place in the plans of the operators (50% of sales of Doro) but at the moment the first smartphone of the mark is absent.

"Operators have realized the importance of this market," nuance however Valérie Olek which States that some are faster than others. In Germany, the market of the mobile for seniors is thus twice as important in France.

New details on the Motorola Moto X

Technology: Whereas in October, the first model era Motorola Google would be based on a lively a SoC 4.3 to 4.7 inch screen dual-core.

If Motorola has well confirmed the existence of the Moto X smartphone and its launch in October, nothing has filtered on its technical specifications. But just to learn a little more via the @Evleaks Twitter account that has published a few details.

This high-end model assembled in the United States, would be equipped with a 720 p HD screen between 4.3 and 4.7 inches, of a SoC (system on a chip) Snapdragon S4 Pro dual core 1.7 GHz with 2 GB RAM, 16 GB of internal storage, a photo sensor 10 megapixel camera and a front-facing camera 2 megapixels. All led by version 4.2.2 of Android.

We talk about new features like the ability to activate the photo sensor as soon as the terminal out of the Pocket. Independence would also have been careful to make it a worthy competitor of the iPhone, Galaxy S4 or the HTC One Nokia Lumia 925. (Eureka press)

Bouygues Telecom will introduce the phased payment of mobile

Upon his arrival on the market, Free Mobile has distanced himself from the traditional model consisting of a subsidy of the mobile - the 4th operator has also, in vain, sued.

With the explosion of without commitment or offers "SIM Only", other operators, mainly through their brands low-cost (Ageumaa435, (b) & You...,) have also had to adopt alternatives such as the payment by instalments of the terminal.

Choice: grant, credit and sprawl

The Subscriber therefore pays a naked package, to which it can add the price of a phone. This option, Bouygues Telecom intends to offer it to consumers in a few months, from the start of September. The operator guests thus spread over 24 months the payment of their smartphone - a possible staging at B & You with 1euro.com.

For the CEO of Bouygues Telecom, this policy change is essential to develop 4G subscriptions that require a compatible smartphone - and so often a renewal.

Holding the sale of mobile to little popular credit from French subscribers, Olivier Roussat promises, with echoes, "to be more transparent", that "the monthly payment of the phone will be clearly separated from the package price.

A customer wishing to purchase an offer to Bouygues Telecom may thus choose between subsidizing, credit and therefore payments averaging.

In 2012, naked terminals in France sales have multiplied by five - mainly with the traditional players in the distribution - to reach 15% of the overall sales of mobile. The timing is therefore an opportunity for operators to retain customers.

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Key figures: French subscribers and their package price

Premières images du HTC Desire 200

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Nokia: a new Windows Phone unveiled July 11

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Galaxy S4: Samsung refutes any decline in demand

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Smartphones: 5 trends that have failed miserably

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Samsung Unveils Galaxy S4 Zoom

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26% of the French would prefer to abandon their TV as their smartphone

Google will soon publish a study commissioned from IPSOS about uses of smartphones on the French market. Here are the various parts of this report, which highlights a general upward trend. We can however note some inertia such as the stagnation of m-commerce.

A growing democratization

Firstly, the report highlights a well-known trend: smartphones are more and more part of our daily lives. The rate of penetration of the French market is still growing by 27% in the first quarter of 2011, it is passed to 38% in the first quarter of 2012 and and 42% in the first quarter of 2013.

And these users are not only a one-time use. 61% use it daily, 74% of those surveyed say never to leave their homes without the device in their bag. So much so that 26% would prefer to abandon their televisions as their smartphone.

But it is also the development of the use of the internet on mobile which has become a real strategic issue. 25% of users say having spent more time on the Web via their device connected to the course of the last six months, 51% perform searches top every day.

Mostly they roam on web portals for entertainment purposes (82% of the users) but also benefit to conduct more targeted activities: check their email (81%) or follow the news (74%). 64% are looking for product information, a rate that should interest advertisers and 70% watch videos. Hence the interest of very mobile broadband with 4G including...

This use of the internet often goes through applications. On average we can observe 32 installed applications on average on a French smartphone, which consulted 12 regularly. On the other hand, only 4 commercial applications are installed on average...

The most popular are those of social networks: 69% of owners of smartphones consult social networks.

A catalyst for e-commerce?

E-commerce sites adapt gradually to mobile platforms to better target consumers who always keep the device in the vicinity. However, the rate is still low: only 26% of smartphone users have already purchased a product or service on their smartphone, even if breast of these mobile consumers 45% made purchases at least once a month.

This low rate is due to more inertia. 47% of those who do not buy on mobile deem that the screen is too small and 36% still do not trust payment on smartphone systems.

However smartphones can also catalyze the consumption indirectly: 37% of users who have accessed a product on smartphone say have subsequently bought on computer and 27% in physical store.

Hence the importance of the mobile advertising. 45% of smartphone users conduct related research after seeing an advertisement on mobile. It is essentially through applications that these commercials broadcast since 45% of users claim to be arrested on an ad after seeing on an application.

Finally, the study demonstrates once again that the smartphone acts as a second screen. So, 78% of users do something else using their smartphone, including watching TV (at 52%). Hence the importance of strategies devoted (as the Social TV) put in place by the television channels.

SEO: Google will punish errors on mobile sites

Internet users are more likely to browse the Internet from a smartphone (15% of global Internet traffic), and not necessarily through a native application. For Google, it is therefore imperative to assist these users in their research.

But here, the mobile sites are far from be all optimized for mobile. The giant warns so that it will reflect in the future, to set the listing of a site on its engine, its rendering on smartphone.

Single redirection for the mobile users

Google expected to webmasters that they correct a number of errors in configuration still too frequent and annoying for surfers. First problem: bad redirects.

Usually, sites, when the user connects from a phone, switches to a specific url, a mobile version. However, inconvenience, regardless of the entry of the user page, it is too often, and systematically redirected to the homepage of the mobile site and not a specific page, in its mobile version.

"These redirection errors frustrates users whether they are looking for a Web page, a video or anything else, and our ranking changes will affect multiple types of research" wrote Google on his blog, while submitting options to remedy these errors.

404 Error pages

But site publishers will have floor on other subjects too, with cases of errors specific to smartphones.  From a classical station, sites normally display the content.

But once the access is done from a smartphone, this is an error, including 404 page that appears, CITES, for example, Google. If a mobile version of the page exists, it is this that should appear. Failing that, Google recommends to make a desktop version of the page. Display content, it is still better than nothing at all.

Google also has a grudge against the video content that will not run on mobile. And cases abound. Indeed, if a video requires Adobe Flash to engage, it may be viewed from an Android terminal (4.1 and later) or an iPhone, the two main platforms of the mobile web.

Windows Phone: ZTE confirms its disinterest and explains why

Brutal blow for the development of the Windows Phone ecosystem? It referred it here no later than yesterday, Nokia outrageously dominates sales of smartphones equipped with Microsoft's OS with more than 80% of shares.

A situation that does not really push other manufacturers to embark on the adventure. Not bad historical partners of Microsoft, like Samsung, have more or less renounced promote their Windows Phone equipped terminals. In fact, only HTC seems to maintain its efforts or even confirm with the upcoming release of a third terminal.

Worse, according to a recent article from always knowledgeable Digitimes, many Asian manufacturers (ZTE, Asus, Acer...), some Microsoft partners, have decided to throw in the towel and do not foresee to launch or relaunch Windows Phone references.

The takeover of Nokia does not explain everything, it must be said that Finland is the only really feed the segment with a real range of terminals. Taiwanese colleagues also evoke Windows Phone finally weak overall market share in the world, the price of licences imposed by Microsoft.

Nothing in the roadmap of ZTE

But it seems that the real reason, one that would discourage manufacturers, concerns the orthodoxy of Redmond in hardware specifications. "We have no products Windows Phone 8 in the roadmap", confirms William Chhao, Terminals Sales Director France for ZTE.

"First, there is that historically, Windows has never really emerged in the mobile. Then, we consider that Microsoft is not flexible enough. Such chassis, to such chipset, such RAM, such configuration. All this is far too rigid. It cannot compete with Android like that", deals the Manager. In short, lack of latitude left to the manufacturers would explain in large part this disenchantment.

However, when questioned on this point, Microsoft said having heard such grievances. And this in 2011 with the promise more flexibility in hardware configurations, the choice of processors, with screen sizes...

This flexibility also seen in the Lumia from Nokia range which in fact has quite different terminals with each other. "Nokia and Microsoft have both need one another." The manufacturer therefore got things that are impossible for us", launching William Chhao.

In short, ZTE, which is now trying the Firefox OS adventure is not likely to return anytime soon in the lap of Windows Phone... However, remember that the Chinese today is the 5th global seller of smartphones... Microsoft should not remain insensitive to this kind of argument.

Canalys: sales of tablets soon before those of laptops

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Nokia dominates outrageously but logically the market Windows Phone

This is not a surprise. According to the figures from Adduplex, which provides advertising tools for developers, Nokia dominates outrageously uses Windows Phone.

Specifically, 80.2% of 579 Windows Phone applications where the specialist is present through a advertising APIs are used from a Nokia, mainly the Lumia 920 and 710.

HTC is second with a 13.7 percent share, followed by Samsung (4.5%) and LG (0.9%).

This control is the same for several months now. It is explained by various factors. First, Nokia is focusing all its efforts (development and marketing) on Windows Phone and now offers a fairly complete range of terminals. And the results are at the rendezvous with 5.6 million units sold in the first quarter.

"The success of each will move others"

Above all, quite historical partners of Microsoft, like Samsung, more or less gave to promote their Windows Phone equipped terminals. In fact, only HTC seems to maintain its efforts or even confirm with the upcoming release of a third terminal.

 

This dominance of Nokia is not good news for Redmond which tablait departing on more active partners. But the giant displays its serenity. While Windows Phone has become the third mobile OS in the market, doubling Blackberry, the editor table on renewed interest of its partners.

Regretting the lack of motivation of Samsung including, Laurent Schlosser, patron of the mobility of Microsoft France division, felt at the last Mobile World Congress: "HTC supports the sales since the beginning of the year with the 8 X and 8 S who left as of the cannonballs. Suddenly, the operators accelerate and renew".

And further: "above all, unlike the past, HTC will be omnipresent with its range, there will be no rupture, no effect of the bellows which falls. Meanwhile Huawei announced a (Ascend W1) model to the those that will arrive in France this year. But one thing is certain, the success of each will move others. An assertion that will be easily verifiable.

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Key figures: the OS for smartphones

Motorola confirme le 'X Phone' et son lancement en octobre

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Gingerbread est toujours la version d’Android la plus répandue

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La Tribune de Thomas Husson, Forrester : Marketing mobile, faites la différence entre tablettes et smartphones !

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Monetate a annoncé hier un doublement du trafic mobile en un an, dont notamment une augmentation de plus de 20% du trafic Web aux Etats-Unis en provenance de terminaux dits « mobiles », au premier trimestre 2013 – soit environ 10% des smartphones et 10% des tablettes !

En France aussi, le trafic mobile explose – même si la moyenne est moins élevée. Le taux de conversion sur smartphones est plus bas que sur le web et pourtant cela n’a pas l’air d’inquiéter certains responsables marketing qui continuent à ne pas optimiser l’expérience utilisateur.
Trop nombreux sont les départements marketing qui ne font pas la différence entre tablettes et smartphones. Et pourtant, les usages consommateurs et les contextes d’utilisation sont très différents.
Les tablettes sont principalement utilisées à domicile – d’abord dans le salon, ensuite dans la chambre à coucher, puis  dans la cuisine. En revanche, les smartphones sont bien davantage utilisés en situation de mobilité et dans des contextes bien différents – pour accéder rapidement à de l’information et accomplir des tâches.

"Tablet Marketing"

Il est encore trop tôt pour mesurer l’usage des iPad mini et autres tablettes  7 pouces, voire des « phablets » de type Galaxy Note, mais l’analyse des données nord-américaines  montrent que même les tablettes avec une connectivité 4G (les US sont plus en avance que l’Europe sur cette technologie) restent principalement utilisées à domicile. 

Les smartphones sont aujourd’hui disponibles pour le grand public, alors  que les tablettes dépassent seulement la taille critique.  Surtout, les smartphones sont les terminaux les plus personnels que les individus utilisent alors que les tablettes sont partagées avec d’autres membres de la famille.
Les marketers devraient davantage se servir les tablettes dans les phases de découvertes et d’explorations de leurs marques et de leurs produits, en utilisant au mieux les fonctionnalités des iPads et autres tablettes – vidéo, rich media, contenus, interfaces tactiles, extension de l’écran TV.

Le « tablet marketing » est encore naissant mais il est urgent d’adapter l’expérience au contexte de l’utilisateur – plutôt que d’adapter le contenu à la seule taille de l’écran. Les tablettes remplacent surtout aujourd’hui les PCs et leurs possesseurs passent moins de temps sur les médias imprimés. Il est temps d’optimiser le marketing mix pour toucher ces influenceurs et de préparer de nouveaux usages.

Demain, grâce aux objets connectés, les tablettes seront de plus en plus utilisées en remplacement des smartphones au sein de la maison – ouvrant de nouvelles opportunités marketing.
Le point de départ est déjà d’analyser les données de trafic et les différences de comportements entre utilisateurs de smartphones et de tablettes !
Thomas Husson est Vice-Président, Principal Analyst, au sein du cabinet d'études et de conseil Forrester Research. Il peut être suivi sur Twitter @Thomas_Husson. Ce billet est  reproduit avec l'autorisation de Forrester Research.

Les smartphones de Samsung seraient les plus autonomes, et de loin

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Avec des écrans toujours plus grands et des capacités toujours plus puissantes, l'autonomie est devenue le grand point faible des smartphones. Il devient rare de pouvoir passer la journée sans devoir recharger, un point particulièrement gênant pour les pros qui ont un usage intensif de ces terminaux.

L'autonomie devient donc un critère de choix. Au-delà de la communication officielle des fabricants, le magazine allemand Computer Bild a tenu à en avoir le coeur net. Quels sont les modèles les plus endurants ? Le résultat est sans appel : Samsung occupe 7 des 10 places du classement (dont la première avec le Galaxy Note II) et Apple est désespérément absent. Seuls Sony, LG et Huawei tirent leur épingle du jeu.

L'étude s'est attachée à mesurer plusieurs critères : l'autonomie en usage intensif, en veille, en temps de parole et pour l'écoute de musique. Voici le classement relayé par Le Point.

1-Samsung Galaxy Note II

Durée d'utilisation lors d'un usage important : 17 heures

Autonomie en stand-by : 247 heures

Autonomie en temps de parole : 29 heures

Autonomie lors de l'écoute de musique : 35 heures

2-Samsung Galaxy S3

Durée d'utilisation lors d'un usage important : 12 heures

Autonomie en stand-by : 197 heures

Autonomie en temps de parole : 18 heures

Autonomie lors de l'écoute de musique : 24 heures

3-Sony Xperia J

Durée d'utilisation lors d'un usage important : 15 heures

Autonomie en stand-by : 168 heures

Autonomie en temps de parole : 13 heures

Autonomie lors de l'écoute de musique : 23 heures

4-Samsung Galaxy S4

Durée d'utilisation lors d'un usage important : 12 heures

Autonomie en stand-by : 141 heures

Autonomie en temps de parole : 20 heures

Autonomie lors de l'écoute de musique : 36 heures

5-Samsung Ativ S

Durée d'utilisation lors d'un usage important : 13 heures

Autonomie en stand-by : 179 heures

Autonomie en temps de parole : 16 heures

Autonomie lors de l'écoute de musique : 16 heures

6-Samsung Galaxy Note

Durée d'utilisation lors d'un usage important : 8 heures

Autonomie en stand-by : 162 heures

Autonomie en temps de parole : 21 heures

Autonomie lors de l'écoute de musique : 40 heures

7-Huawei Honor

Durée d'utilisation lors d'un usage important : 14 heures

Autonomie en stand-by : 182 heures

Autonomie en temps de parole : 17 heures

Autonomie lors de l'écoute de musique : 17 heures

8-Samsung Galaxy S3 LTE

Durée d'utilisation lors d'un usage important : 10 heures

Autonomie en stand-by : 174 heures

Autonomie en temps de parole : 16 heures

Autonomie lors de l'écoute de musique : 25 heures

9-Samsung Galaxy Ace 2

Durée d'utilisation lors d'un usage important : 14 heures

Autonomie en stand-by : 159 heures

Autonomie en temps de parole : 12 heures

Autonomie lors de l'écoute de musique : 30 heures

10-LG Optimus G

Durée d'utilisation lors d'un usage important : 12 heures

Autonomie en Stand-by : 122 heures

Autonomie en Temps de parole : 16 heures

Autonomie lors de l'écoute de musique : 26 heures

Brève apparition officielle pour le Galaxy S4 mini

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PME : des smartphones toujours plus nombreux mais faiblement sécurisés

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Qu'ils soient fournis par la direction ou apportés par les salariés eux-mêmes (BYOD), l'utilisation des smartphones dans les entreprises françaises et notamment les PME, est aujourd'hui massive.

Selon une étude de YouGov pour Citrix, 49% des PME françaises fournissent des smartphones et 48% des appareils informatiques mobiles tels que des ordinateurs portables, des ultraportables et des tablettes. Ces PME, pourtant souvent présentées comme en retard sur l'utilisation des nouvelles technologies, sont à la pointe de ces usages puisque selon la même étude, ces taux sont de 33 et 38% dans les autres pays d'Europe et du monde.
L'étude souligne que cette tendance est le fruit de la pression des salariés "qui revendiquent des conditions de travail plus flexibles et plus mobiles" (sic). Sans vouloir polémiquer sur cette supposée volonté des salariés de vouloir travailler partout et tout le temps (notamment à leur domicile)..., il apparaît que 55 % des PME interrogées ont déclaré que leurs salariés utilisent déjà leurs appareils personnels à des fins professionnelles, tandis que 15 % aimeraient faire de même mais n'en ont pas la possibilité.

38% des PME inquiètes, mais...

Si la pénétration des smartphones dans ces entreprises est forte, les mesures d'accompagnement y sont inversement proportionnelles. Seules 26% disposent de politiques strictes et de dispositifs en la matière, couplés à des systèmes informatiques ad hoc pour gérer les appareils personnels des salariés utilisés à des fins professionnelles.

Rappelons que Citrix propose justement des outils de gestion de flottes (MDM) et s'appuie donc sur cette étude pour valoriser ses solutions... Reste que ce taux d'équipement est particulièrement bas alors que le danger est connu : 38% des PME françaises sont particulièrement inquiètes à l'idée de permettre d'accéder à leur réseau (contre 27 % tous pays confondus).

"Bien que les PME françaises redoutent de se mettre à nu, il est inquiétant de constater que près de trois quarts des entreprises ne disposent toujours pas des outils et processus permettant d'effacer automatiquement leurs données sensibles présentes sur les appareils personnels des salariés, s'ils venaient à être perdus ou volés", déplore Robert Gratzl, directeur général, vice-président et DG EMEA, de la division online services de Citrix.

De quoi donner du grain à moudre à la kyrielle d'acteurs qui proposent aujourd'hui des solutions dédiées à ces problématiques. Citrix, on l'a dit, mais aussi les opérateurs, les géants des services comme IBM et SAP et même les fabricants de terminaux comme Blackberry et Samsung.

Rappelons que l'Anssi, l'agence nationale de la sécurité des systèmes d'information, déconseille dans une récente note aux entreprises d'accepter l'utilisation de smartphones personnels dans un environnement pro car "les solutions de sécurisation actuelles sont peu efficaces".

Computex : ARM annonce le processeur Cortex A-12

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Le Galaxy S4 mini dévoilé le 20 juin

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Nokia n'est plus le roi de Finlande

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Smartphones low cost : avec Foxconn, Mozilla veut inonder les marchés émergents

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Mozilla appuie sur l'accélérateur en matière de smartphones. En février dernier, lors du Mobile World Congress, la Fondation dévoilait sa stratégie : le lancement concret de Firefox OS intégré dans des terminaux destinés aux marchés émergents et des partenariats avec 18 opérateurs.

"Nous voulons toucher les millions de gens qui ont un feature-phone et qui veulent s'offrir un smartphone sans se ruiner", nous expliquait Tristan Nitot, de la Fondation Mozilla.

Avec sa plate-forme mobile, la Fondation Mozilla tente de répéter le succès qu'elle a connu sur le Web avec son navigateur, à savoir proposer une approche ouverte et surtout calé sur les standards et les technologies du Web, notamment le HTML5. Firefox OS ambitionne de devenir le numéro 3 du marché.

"Segment mal alimenté"

ZTE, LG, Alcatel et Huawei ont été présentés comme premiers fabricants partenaires. Mais Mozilla entend aujourd'hui aller plus loin. Dans une interview au Wall Street Journal, Li Gong, vice-président de Mozilla entend multiplier les partenariats pour lancer des smartphones à moins de 50 dollars dans les pays émergents.

"Nous voyons d'énormes opportunités dans les pays émergents où les clients et les opérateurs veulent des téléphones abordables. Le segment à bas prix est stratégique  car il n'est pas bien alimenté", explique-t-il.

Pour parvenir à cet objectif, Mozilla a d'ores et déjà signé un partenariat avec Foxconn, le fabricant de l'iPhone (l'accord a été officialisé lors du dernier Computex). Ce dernier a d'ailleurs indiqué qu'il travaillait au développement de plus de cinq appareils, dont une tablette, des smartphones aux téléviseurs et grands écrans d'affichage, s'appuyant sur le système d'exploitation Firefox.

Ces appareils seront vendus en marque blanche à d'autres marques.

A lire, Tristan Nitot, Mozilla : "Firefox OS répond d'abord aux attentes des pays émergents"

Les smartphones Android et iOS chassent les téléphones classiques

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Smartphones : Samsung domine Apple en Chine, et les fabricants nationaux

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Etats-Unis : l'iPhone plus chronophage que les smartphones Android

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4G : 1 milliard d'abonnements en 2017

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Voila qui va donner du baume au coeur aux équipementiers télécom qui sont aujourd'hui dans la tourmente. Le succès pour les smartphones ne faiblit pas provoquant mécaniquement une explosion de la consommation data et donc le besoin de réseaux haut débit sans fil toujours plus puissants.

Selon une étude du numéro un mondial des réseaux mobiles, le nombre d'abonnements souscrits par des possesseurs de "smartphones" atteindra 4,5 milliards d'ici 2018, contre 1,2 milliard en 2012. A la fin de l'an dernier, le groupe suédois ne tablait que sur 3,3 milliards d'abonnements à l'horizon 2018.

Dans le même temps, le trafic de données va connaître une croissance mondiale multipliée par 12 d’ici fin 2018, notamment à cause de l'utilisation de plus en plus massive de la vidéo en ligne.

Sa progression devrait être de l’ordre de 60 % par an d’ici fin 2018. "Sur certains réseaux, la consommation de vidéo s’élève en moyenne à 2,6 GB par abonnement et par mois. Or, malgré cette popularité de la vidéo, ce n’est pas forcément sur les applications lourdes en données que les utilisateurs passent le plus de temps. Avec, dans certains cas, une moyenne de 85 minutes par jour, les réseaux sociaux sont en effet les applications les plus prisées des consommateurs", commente Ericsson.

 

D'où la nécessité, voire l'obligation, des opérateurs à accélérer le passage vers la 4G (LTE). Au premier trimestre, 20 des 110 millions de nouveaux abonnements mobiles sont 4G. Et "en 2018, près de 60 % de la population mondiale pourra bénéficier de services LTE. Selon nos prévisions, les abonnements LTE devraient dépasser le milliard en 2017", explique Douglas Gilstrap, Senior Vice Président et directeur de la stratégie d’Ericsson.

Là, ce sont les opérateurs qui devraient être rassurés, car la 4G doit leur permettre d'enfin valoriser leurs tuyaux dans un contexte de baisses des prix.

 

L'équipementier rappelle d'ailleurs fort opportunément que "la performance des réseaux est le principal facteur de fidélisation des clients, devant le rapport qualité/prix.". Message reçu de la part des opérateurs ?

Au total, Ericsson a comptabilisé 6,4 milliards d'abonnements mobiles au 1er trimestre dans le monde, soit une pénétration moyenne de 90%. Elle atteint 132% en Europe centrale et de l'Ouest et seulement 56% en Inde.

Voir aussi notre page
Chiffres clés : les clients de la téléphonie mobile en France

Phablet : avec le Liquid S1, Acer veut aussi jouer dans la cour des grands

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Sony annonce le smartphone Xperia M

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Lenovo pourrait se renforcer dans le mobile avec NEC

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LG ne fabriquerait plus de Google Nexus

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Les ventes de smartphones supérieures à celles des mobiles classiques cette année

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L’Ascend P6 de Huawei en images

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Le Galaxy S4 mini disponible début juillet

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Deux anciens d’Apple vont entrer au conseil d’administration de Sony

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France : 44% de la population équipée de smartphones en majorité sous Android

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Les études sur l'adoption des smartphones et des tablettes en France se suivent et se ressemblent. La deuxième édition du baromètre du Marketing Mobile (réalisé par comScore, GfK et Médiamétrie) ne déroge pas à la règle.

A fin mars, l'étude avance que plus 18 millions de Français accèdent désormais quasi-quotidiennement à Internet depuis leur mobile. Plus précisément, on compte désormais 24,1 millions de possesseurs de smartphones, soit 44,4% de la population française de 11 ans et plus.

Grâce à la puissance de Samsung, Android règne en maître avec une part de marché de 51,7% devant iOS (22%), Blackberry (7,6%) et Windows Phone (4,6%). Ce classement contredit donc quelque peu les récentes déclarations de Microsoft qui affirmait que son OS était désormais le numéro trois du marché hexagonal à quelques encablures des 10% de parts de marché. Visiblement, ce n'est pas encore fait.

Windows Phone n'est pas encore troisième

En termes d’usages, le pourcentage des mobinautes qui utilisent l’Internet mobile quasi quotidiennement a bondi de plus 5 points de 72,1% à 77,7% en un trimestre et ils sont désormais 7,3 millions à télécharger des applications mobiles chaque mois.

Quant aux tablettes tactiles, elles sont présentes dans plus de 18% des foyers français, soit une croissance de 132% en un an, la base installée atteint 5,1 millions d'unités.

"Les chiffres de mars 2013 confirment la prise de pouvoir des tablettes, dont les ventes dépasseront celles des PC portables en 2013. En termes d’usage, le décollage du M-Commerce est bien confirmé avec près de 3 millions d’acheteurs qui représentent un formidable gisement de croissance pour les Marques et les distributeurs" commente Philippe Dumont, Rapporteur de la Commission Services Smartphones et Tablettes de la Mobile Marketing Association France.

Il devrait en effet se vendre cette année en France 6 millions de tablettes contre 4,2 millions de PC portables. Les ventes de smartphones devraient dépasser les 15 millions.

Voir aussi notre page
Chiffres clés : le marché des tablettes (monde et France)

Bouygues Telecom lance un nouveau smartphone sous son nom

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En avril dernier, Bouygues Telecom surprenait en relançant le principe du mobile sous marque opérateur. On avait vu ce type de terminal se multiplier il y a quelques années, notamment du côté d'Orange et donc chez BouyguesTel avec ZTE.

Mais l'approche avait été ensuite plus ou moins abandonnée face à l'hégémonie de fabricants comme Apple et Samsung. Pourtant, Bouygues Telecom estime qu'il y a un coup à jouer, notamment pour démocratiser les usages.

Prix cassés sans rogner les spécifications

"Nous souhaitons permettre à l’ensemble de nos clients d’accéder à toute la richesse des services mobiles, en leur donnant accès à des terminaux de grande qualité à prix réduit. Nous avons une grande ambition pour la gamme de téléphones Bouygues Telecom, qui est appelée à s’élargir et se renouveler régulièrement afin d’accompagner l’évolution des usages de nos clients" expliquait Olivier Roussat, Directeur Général de Bouygues Telecom.

L'objectif est de proposer des terminaux à prix cassé mais dotés de fonctions standards pour un smartphone et également de réduire la dépendance de l'opérateur face à deux ou trois fabricants qui monopolisent plus de 70% du marché...

Ainsi, après le BS 401 et le BS 471, l'opérateur lance le BS 351, selon nos confrères lesMobiles.com. Ce smartphone 3G+ est doté d'un écran TFT de 3,5 pouces, d'un processeur Qualcomm 7225A cadencé à 1 GHz, 512 Mo de RAM, 2 Go de mémoire de stockage, un APN de 3,2 megapixels, le tout sous Android 4.1.

Fidèle au principe, ce terminal est vendu à prix plancher : 109 euros nu ou 9,90 euros avec n'importe quel forfait de l'opérateur. 

Selon nos informations, les terminaux de Bouygues Telecom sont fabriqués par ZTE, Huawei et Alcatel OneTouch.

 

Gestion des smartphones en entreprise : IBM, Citrix, SAP, les géants prêts au combat

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La guerre pour contrôler le juteux marché du MDM (mobile device management) et des problématiques afférentes en entreprise (sécurité, gestion d'applications, déploiements etc...) commence à prendre de l'ampleur.

Il faut dire que l'utilisation des smartphones en entreprises devient critique, renforcée par le phénomène du BYOD (bring your own device). Les directions informatiques commencent à se sentir dépassées et sont en quête de solutions globales embrassant toute la problématique.

S'il y a encore quelques années, cette question était la chasse gardée de quelques acteurs spécialisés, comme l'américain Good Technology, aujourd'hui, les grands noms des services informatiques se ruent sur ce marché, comme les moustiques sur la lumière.

IBM, SAP ou encore Citrix y vont de leurs offres complètes et évidemment "sur mesure" pour les entreprises qui cherchent à maîtriser de bout en bout cette problématique.

Offres de bout-en-bout

"La mobilité doit être placée au premier niveau de la préoccupation des entreprises, si elles ne le font pas, elles s'exposent à une fuite d'opportunités", répète pour ceux qui ne le sauraient pas encore Christian Cagnol, responsable business development mobile chez IBM.

Big Blue rappelle ainsi que le mobile est au centre de sa stratégie depuis plusieurs années, dix acquisitions dans le domaine ont été réalisées depuis 2006, débouchant en 2013 sur le lancement de la ligne MobileFirst.

Une ligne qui se veut complète pour accompagner l'entreprise de bout-en-bout avec le MDM, le développement et le déploiement d’applications, le contrôle de l’accès mobile, fondé sur le contexte d’utilisation, un support optimisé pour gérer les programmes en matière de BYOD et la brique analytique qui permet d'observer les comportements des clients par rapport aux applications développées par l'entreprise. Le tout s'imbriquant les uns aux autres.

"On veut être complet car l'offre est fragmentée entre différents acteurs", plaide le responsable. "Peu d'acteurs proposent une offre globale, il y a des spécialistes du MDM par exemple mais ils ne proposent pas de brique applicative. Dans le même temps, les entreprises qui ont commencé avec des stratégies ad hoc en externe se sont vites aperçues qu'il faut de l'intégration, notamment pour l'applicatif", poursuit-il.

Reste que la concurrence n'est pas inactive. "Désormais, et plus que jamais, les décisions des directions informatiques sont dictées par l'essor du BYOD et des services cloud personnels, ainsi que par l'émergence d'une nouvelle génération d'utilisateurs ayant une toute nouvelle idée de la façon, de l'endroit et du moment d'où ils veulent travailler. En leur proposant des solutions cloud puissantes, nous aidons nos clients à adopter le travail mobile pour réussir dans un monde dynamique et mobile.", explique Patrick Rohrbasser, Directeur Général France, Citrix.

Le spécialiste de la virtualisation a ainsi lancé un catalogue de produits balayant la virtualisation du poste de travail et des applications sur smartphone avec Citrix XenDesktop 7, du MDM avec XenMobile Enterprise qui englobe la gestion des périphériques, applications et données mobiles, une librairie applicative unifiée, les applications de productivité Worx Mobile et une assistance en direct "one-touch", ou encore du stockage mobile en cloud.

Sans oublier l'allemand SAP qui vient de dévoiler sa gamme Mobile Secure qui comprend à peu près les mêmes briques. Le géant des progiciels propose ainsi une gamme d'outils regroupant le déploiement sécurisé de terminaux et d'applications, la gestion de la sécurité et la sécurité des contenus.

Comment alors faire le tri entre ces solutions qui en apparence sont assez proches ? La taille de l'entreprise compte même si tous ces acteurs disent viser les grandes entreprises et les grosses PME. La simplicité de l'offre joue également un rôle même si elle se heurte à la volonté d'adresser toute la problématique. "Notre offre peut être considérée comme complexe mais elle a été simplifiée", souligne Christian Cagnol d'IBM.

SAP : "On nous copie !"

Néanmoins, la qualité des outils proposés par ces géants reste difficile à mesurer, notamment à cause de leur jeunesse sur le marché. Chacun joue des coudes. "On est présent dans le Magic Quadrant de Gartner dans plusieurs domaines du mobile, on est l'Apple de la gestion de flottes. Nous sommes les leaders sur ce marché et d'ailleurs nous sommes copiés par la concurrence", lâche Sanjay Poonen, en charge de la division Mobilité chez SAP.

Visiblement, les arguments techniques ne sont pas suffisants pour convaincre. SAP, qui estime donc être celui qui est copié, avance également des arguments économiques. Sa solution d'administration et de sécurité est commercialisée à un euro par mois et par terminal. "C'est grâce à notre utilisation du cloud Amazon Web Services que nous pouvons être aussi bas", poursuit le responsable de l'éditeur.

IBM de son côté met en avant la flexibilité de son offre : "une offre homogène mais pas monolithique : chaque brique est connectable indépendamment des autres et chaque brique peut être commercialisée seule", souligne Christian Cagnol. "D'ailleurs, les entreprises procèdent souvent étape par étape, d'abord le MDM, puis la sécurité puis la plate-forme de développement et d'administration des applications".

Ce qui pose finalement la question de la maturité des entreprises face à ces questions. "Les niveaux de connaissance sont encore très différents. Certaines entreprises sont dans la mobilité depuis longtemps et sont familiarisées avec les outils. D'autres voient le potentiel mais considèrent que ce n'est pas pour elles. Entre les deux, et c'est là qu'il y a le plus grand nombre, on trouve des entreprises conscientes du côté critique du mobile mais sans stratégie dédiée", conclut le dg.

Voila donc la cible que commence à se disputer violemment les géants des services informatiques qui devront également composer avec les spécialistes, les opérateurs mobiles et même les fabricants de terminaux (Blackberry avec BES et Balance, Samsung avec Knox...). Bref, le gâteau tant convoité risque de ne pas être assez gourmand pour satisfaire tous les appétits.

Officiel : le HTC One version Google disponible 26 juin aux États-Unis

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Une serrure connectée qui s’ouvre par smartphone

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Samsung officialise le Galaxy S4 Mini

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Smartphones Android : la domination écrasante de Samsung

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D’après Strategy Analytics, les ventes mondiales de smartphones sous Android ont généré 5,3 milliards de dollars de revenus pour les constructeurs au premier trimestre 2013.

Android une « cash machine » pour les fabricants de terminaux ? Pas forcément. Car ces profits sont en effet monopolisés par un constructeur, Samsung, qui a lui seul a engrangé près de 95% de ces recettes (94,7%).

Samsung pourrait peser sur les développements futurs d'Android

Le coréen laisse par conséquent très peu de place aux autres fabricants de smartphones. Sur la période, Strategy Analytics classe LG second avec une part de marché de 2,5% et un chiffre d’affaires évalué à 0,1 milliard de dollars. Les autres constructeurs se partagent donc le solde, 2,7%, soit environ 100 millions de dollars.

Cette situation de marché rend dès lors, d’après le cabinet, Google et Android, très dépendants de Samsung.

« Nous pensons que Samsung génère plus de revenus et de profit grâce à la plate-forme Android que ne le fait Google [Ndlr : ce que confirmait Asymco en 2012 déjà]. Samsung dispose d’une forte puissance de marché et pourrait utiliser cette position pour influer sur la direction future de l’écosystème Android » juge Neil Mawston de Strategy Analytics.

Sur quoi pourrait notamment peser Samsung ? Pour l’analyste, le coréen pourrait notamment demander à bénéficier en premier, et avant ses concurrents, de la dernière mise à jour d’Android. Une concession difficile à accorder pour Google, par ailleurs propriétaire d’un autre constructeur de smartphone Android, Motorola, racheté à prix d'or (12,5 milliards de dollars).

Voir aussi notre page
Chiffres clés : les ventes de mobiles et de smartphones dans le monde

Premières images du HTC One « mini » ?

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Samsung smartphones would be more autonomous, and far

With ever larger screens and still more powerful abilities, autonomy has become the major weak point of smartphones. It is rare to be able to get through the day without having to recharge, a point particularly annoying for the pros who have intensive use of these terminals.

Autonomy thus becomes a criterion of choice. Beyond the official communication of the manufacturers, the German magazine Computer Bild has taken to get to the bottom. What are the most steadfast models? The result is conclusive: Samsung occupies 7 of the 10 places in the ranking (which premiered with the Galaxy Note II) and Apple is desperately missing. Only Sony, LG and Huawei are their own.

The study focused on measuring several criteria: self-government in intensive use, standby time speaking and listening to music. Here is the ranking relayed by the Point.

1 Samsung Galaxy Note II

Operating during heavy use time: 17 hours

Autonomy in standby mode: 247 hours

Autonomy in speaking time: 29 hours

Autonomy when listening to music: 35 hours

2 Samsung Galaxy S3

Duration of use during heavy use: 12 hours

Autonomy in standby: 197 hours

Autonomy in speaking time: 18 hours

Autonomy when listening to music: 24 hours

3. Sony Xperia J

Operating during heavy use time: 15 hours

Autonomy in standby: 168 hours

Autonomy in talk time: 13 hours

Autonomy when listening to music: 23 hours

4 Samsung Galaxy S4

Duration of use during heavy use: 12 hours

Autonomy in standby: 141 hours

Autonomy in speaking time: 20 hours

Autonomy when listening to music: 36 hours

5 Samsung Ativ S

Operating during heavy use time: 13 hours

Autonomy in standby: 179 hours

Autonomy in speaking time: 16 hours

Autonomy when listening to music: 16 hours

6 Samsung Galaxy Note

Operating during heavy use time: 8 hours

Autonomy in standby: 162 hours

Autonomy in speaking time: 21 hours

Autonomy when listening to music: 40 hours

7 Huawei Honor

Operating during heavy use time: 14 hours

Autonomy in standby: 182 hours

Autonomy in speaking time: 17 hours

Autonomy when listening to music: 17 hours

8 Samsung Galaxy S3 LTE

Operating during heavy use time: 10 hours

Autonomy in standby: 174 hours

Autonomy in speaking time: 16 hours

Autonomy when listening to music: 25 hours

9 Samsung Galaxy Ace 2

Operating during heavy use time: 14 hours

Autonomy in standby: 159 hours

Autonomy in talk time: 12 hours

Autonomy when listening to music: 30 hours

10 LG Optimus G

Duration of use during heavy use: 12 hours

Autonomy in standby mode: 122 hours

Autonomy in speaking time: 16 hours

Autonomy when listening to music: 26 hours

Bouygues Telecom launches a new smartphone under his name

Last April, Bouygues Telecom surprised by reviving the principle of the mobile operator branded. We had seen this type of terminal to multiply a few years ago, especially on the side of Orange and so in BouyguesTel with ZTE.

But the approach had been more or less abandoned facing the hegemony of manufacturers like Apple and Samsung. However, Bouygues Telecom considers it a stab, particularly to democratize uses.

Prices without trimming specifications

"We want to enable all of our customers to access the richness of mobile services, by giving them access to high quality priced terminals reduced. We have a great ambition for the range of phones Bouygues Telecom, which is called upon to expand and renew regularly to accompany the evolution of the use of our customers,"explained Olivier Roussat, Director General of Bouygues Telecom.

The objective is to offer terminals to price broke but with standard functions for a smartphone and also to reduce the dependence of the operator against two or three manufacturers who monopolize more than 70% of the market...

Thus, after 401 BS and BS 471, the operator launched BS 351 according to our colleagues Pz10.com. This smartphone 3 G + is equipped with a TFT screen 3.5 inches, a processor Qualcomm 7225 clocked at 1 GHz, 512 MB RAM, 2 GB of memory storage, a 3.2 megapixel camera, all under Android 4.1 APN.

Faithful to the principle, this terminal is sold at price floor: 109 naked euros or 9.90 euro with any package of the operator.

According to our information, Bouygues Telecom terminals manufactured by ZTE, Huawei and Alcatel OneTouch.

 

SMEs: smartphones ever-growing but weakly secure

They are provided by the Directorate or by the employees themselves (BYOD), the use of smartphones in French companies, including SMEs, is now massive.

According to a study by YouGov for Citrix, 49% of French SMEs provide smartphones and 48% of computer devices such as laptops, ultraportables and tablet. These SMEs, yet often presented as behind the use of new technologies, are at the forefront of these uses because according to the same study, these rates are 33 and 38% in the other countries of Europe and the world.
The study highlights that this trend is the result of pressure from employees "seeking more flexible and more mobile working conditions" (sic). Without wanting to argue about this supposed will of employees wanting to work everywhere and all the time (especially at home)..., it appears that 55% of the surveyed SMEs reported that their employees already use their personal devices for business purposes, while 15% would like to do the same but do not have the opportunity.

38% of the concerned SMEs, but...

If the penetration of smartphones in these companies is strong, accompanying measures are inversely proportional. Only 26% have strict policies and devices in the area, couples to ad hoc computer systems to manage personal devices of employees used for professional purposes.

Remember that Citrix provides precisely fleet (RMD) management tools and therefore relies on this study to enhance its solutions... Rest that this equipment is particularly low while the danger is known: 38% of French SMEs are particularly concerned at the idea of allowing access to their network (against 27% all countries together).

"Although SMEs French fear is to expose, it is worrying to note that almost three quarters undertakings have still not the tools and process to automatically clear their sensitive data contained on employees personal devices, if they were to be lost or stolen", laments Robert Gratzl, CEO, vice-president and DG EMEA, of the online Citrix services division.

Enough to give grain to grind to the litany of actors who now offer solutions dedicated to these issues. Citrix, it said, but also operators, giants such as IBM and SAP services and even the manufacturers of devices such as Blackberry and Samsung.

Remember that Anssi, the National Agency for the security of information systems, advises a recent note companies to accept the use of personal smartphones in a pro environment because "current security solutions are ineffective".

Android smartphones and iOS hunt classic phones

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Low-cost Smartphones: with Foxconn, Mozilla wants to flood emerging markets

Mozilla press the accelerator on smartphones. Last February, during the Mobile World Congress, the Foundation unveiled its strategy: the practical launch of Firefox OS integrated into terminals for emerging markets and partnerships with 18 operators.

"We want to touch millions of people who have a feature-phone and who want to afford a smartphone without breaking the Bank," explained us Tristan Nitot of Mozilla Foundation.

With its mobile platform, the Mozilla Foundation is trying to repeat the success it has experienced on the Web with its browser, namely offer an open and approach mostly seated on standards and Web technologies, including HTML5. Firefox OS aims to become number 3 in the market.

"Poorly powered segment"

LG, Alcatel, ZTE and Huawei have been presented as leading partners. But Mozilla intends today go further. In an interview with the Wall Street Journal, Li Gong, Vice President of Mozilla intends to multiply partnerships to launch smartphones less than $50 in emerging countries.

"We see tremendous opportunities in emerging countries where clients and operators want affordable phones. The low price segment is strategic because it is not well fed,"he said.

To achieve this goal, Mozilla has already signed a partnership with Foxconn, the manufacturer of the iPhone (the agreement was formalized during the last Computex). The latter indicated that he worked at the development of more five aircraft, including a Tablet, smartphones to televisions and large display screens, relying on the Firefox operating system.

These devices will be sold in white label to other brands.

Read, Tristan Nitot, Mozilla: "Firefox OS responding first to the needs of emerging countries"

France: 44% of the population of most Android smartphones

Studies on the adoption of smartphones and tablets in France go by and look. The second edition of the barometer of Mobile Marketing (directed by comScore, GfK and Médiamétrie) is no exception to the rule.

At end of March, the study suggests that more than 18 million French access now almost daily to the Internet from their mobile. More specifically, there are now 24.1 million owners of smartphones, or 44.4% of the French population aged 11 years and over.

Thanks to the power of Samsung, Android reigns supreme with a market share of 51.7% ahead of iOS (22%), Blackberry (7.6%) and Windows Phone (4.6%). This classification therefore somewhat contradicts recent statements by Microsoft who claimed that its OS was now the number three of the hexagonal market a few kilometers from the 10% of market share. Obviously, this is not yet done.

Windows Phone is not even third

In terms of usage, the percentage of users who use the mobile Internet almost daily basis jumped over 5 points from 72.1% to 77.7% in one quarter and they are now 7.3 million to download mobile applications each month.

As for Tablet PCs, they are present in more than 18% of French households, either a 132% growth in one year, the installed base reached 5.1 million units.

"The figures for March 2013 confirm power tablets, whose sales will exceed those of laptops in 2013. In terms of use, M-Commerce takeoff is well confirmed with nearly 3 million buyers who represent a formidable pool of growth for brands and distributors' commented Philippe Dumont, Rapporteur of the Commission Services Smartphones and tablets of the Mobile Marketing Association France.

It should in fact sell this year in France 6 million tablets against 4.2 million notebook PCs. Sales of smartphones are expected to exceed the 15 million.

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Key figures: the market of tablets (world and France)