London- Nokia does not slow down the pace. After having expanded its portfolio of smartphones Lumia mid and entry level at the last Mobile World Congress, the number two global reviews today its offer premium with Lumia 925, touted as a worthy successor to 920.
It is indeed the right time for the Finns. On one side, the strategy around Windows Phone 8 gently begins to bear fruit. Although Nokia is still very far from a Samsung or an Apple, it is by far.
In the first quarter, Lumia sales jumped by 27 per cent over three months to 5.6 million units compared to 4.4 million between October and December. On the other, it is to strengthen against the top models of the competition, in this case Samsung Galaxy S4, HTC One, or even Sony Xperia Z.
With this 925 Lumia, the manufacturer estimates rise to the level of these predators. Indeed, this smartphone corrects the defects of its predecessor, the 920. It is also presented as a "new interpretation" of this model.
925 Corrects the defects of the 920
Patrick Chomet, the head of terminals at Vodafone summed up the situation: "the 920 is a good device but it may be a little heavy, a little thick for Europeans. 925 On the contrary is thin and lightweight".
Thus, for the first time in this range, the 925 adorns itself with an aluminum hull of the most beautiful effect instead of the colorful plastic. He accuses more than 139 grams on the scale for 8.5 mm thick. Therefore, the longer end of the 900 range.
In addition to this welcome aesthetic update Nokia again focuses on the functions related to image and video, new anchor point of the communication of the firm. "Take pictures, edit them, share them constitute the most important uses today for consumers. The OS also plays a role but the image is a criterion of choice more and more decisive", advance Jo Harlow, Senior Vice President general of division Smart Devices at Nokia.
And it is true that the communication of the manufacturers now revolves around this point: the quality of cliches, particularly in difficult environment, like the low brightness.
Specifically, 925 embarked a new technology PureView lens to take photos and videos "clearer and sharper, especially in low light conditions". It is also correct a few flaws of the Lumia in the past.
In parallel, Nokia introduced a new way of imaging called Nokia Smart Camera, which allows to take ten pictures a coup and edit photos using options such as Best Shot (best cliché), Action Shot (Photo by action) and Motion Focus in order to obtain the most satisfactory image. Some of its functions are not new, found particularly in Blackberry 10, but it's this kind of gadget that Nokia wants to make a difference.
It was noted that this feature will be available in update on all smartphones Lumia Windows Phone 8.
599 naked euros
Nokia also announced the new Hipstamatic app called Oggl which allows you to take, edit and share photos on Instagram. What is open to this community in an indirect way. It should be remembered that the very popular Instagram is still not available for Windows Phone 8 (which has so far 145,000 applications).
Side technical specifications, Lumia 925 is 4G, it features a 4.5 inch (1280 x 768) display, a Snapdragon processor dual core 1.5 GHz, 1 GB RAM, 16 GB of internal memory, 7 GB of storage SkyDrive free. The sensor photo PureView shows 8.7 megapixel camera with stabilization (OIS) image, autofocus, dual LED flash, HD 1080 p at 30 frames per second video. Everything is animated so by Windows Phone 8.
It will be put on sale in Europe from June and in France "in the summer" to a non-subsidized price of about 599 euros.
With this new smartphone, that could eventually be described as photophone both the image is put forward, Nokia can amplify the trembling observed for a few months?
The intensity of competition will not promote the Finnish but it is today much better highlighted among distributors, "still looking for a" toujours a la recherche d' une alternative "alternative" to iOS and Android, said Patrick Chomet of Vodafone.
For IDC, the efforts of Nokia in the image will pay off: "developing a strong proposal, playing on both the software and hardware, Nokia launched an offensive where it might appear to be the most relevant choice", says John Delaney, analyst.
"It remains the way to go for Nokia to rebuild its market share in smartphones, but the choices that have been made are going in the right direction with a high-end impressive but above all a medium range that allows Nokia to consolidate his return".
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