vendredi 16 août 2013

Gartner: smartphones carton, and Windows Phone takes third place

Windows Phone has taken the third place in the mobile operating systems front BlackBerry in the second quarter of 2013. The figures come from Gartner, which analyzes phone sales worldwide as each quarter in a document sent to editors.

The Microsoft System is even Honourable growing globally, with an increase of its market share of 0.7 points, from 2.6 per cent in the second quarter 2012 to 3.3%. It therefore sold 7.4 million Windows Phone devices in the second quarter, compared to 4 million a year earlier.

BlackBerry in distress?

The loser is obvious l'ex-troisieme, BlackBerry, which faces, in addition to questions about the company's future, a steady decline of its sales to its relative market share. 5.2% In the second quarter of 2012, BlackBerry Roundup more than 2.7% of the global market share. A decline of 2.5 points which cannot but accentuate the pressure on the leadership of the Canadian group.

BlackBerry developing rapid decomposition? -Image Matthew Hurst CC BY - SA 2.0

In volume of sales also, BlackBerry is the step. Last year, in the same quarter, it sold 8 million devices. A year later, it is more than 7.4 million, despite the launch Meanwhile a new OS and promising devices on paper.

The other, certainly most anticipated decline is iOS. 18.8% In the second quarter of 2012, Apple's operating system dropped to group now 14.2 per cent of market share. A score which remains Honourable face of Android, hardly comparable car used by from many manufacturers, but continuous Apple so its recession at the global level.

iOS is however still above lot, with 31.9 million units sold compared to 28.9 million in the second quarter of 2012, but these sales are no longer the same order as those of Android smartphones.

A monster: Android

Far in the lead, covering many more segments of the market and competition, devices running on the operating system developed by Google show once more net domination. And share less and less with the competition: 64.2% of the market last year, they arrogate now 79% of the global market for smartphones.

Symbian and Bada flow, but are no longer in the heart of the strategies of manufacturers - Image Gartner

It sold, in the second quarter of 2013, 177.9 million smartphones Android, compared with 98.7 million in the second quarter of 2012. The coming year will now have to answer a question: new entrants - Ubuntu, Firefox OS, Tizen - can shake this Behemoth of the smartphone has become Android?

But the second quarter of this year was marked by another event, according to Gartner. For the first time, provides the analysis firm, it sold more smartphones than conventional phones. 225 million smartphones were sold, an increase of 46.5 percent over the previous year.

At the same time, conventional phones are passed to 210 million units, thus experiencing a drop of 21%. The main region supporting this shift remains the Asia-Pacific, with a sales growth of smartphones from 74.1% over one year. Followed by Latin America (55.7%) and Eastern Europe (31.6%).

The race to the "dynamic markets" is on

These trends have not escaped editors operating systems, or manufacturers of smartphones. While Firefox OS is still the "dynamic markets" and that Android is already well settled, particularly in Asia, Apple is about to unveil a 'low cost' iPhone. Eternal rumor... But the figures give reason to this strategy. At the Apple to succeed its moulting without losing what remains its main asset against the competition: its brand.

Whatever it is, the long fall of conventional phones continues: "smartphones represent 51.8% of the sales of mobile phones in the second quarter of 2013, surpassing for the first time conventional phones," concludes Gartner. All devices combined, it sold 435 million units in the second quarter, an increase of 3.6% on a slippery year.

See also our page
Key figures: sales of mobile and smartphones

Aucun commentaire:

Enregistrer un commentaire