Windows Phone 8 applications: Nokia urges Microsoft to accelerate

KO, Nokia? While the ex-Behemoth of the mobile phone still officially assumes his choice not to go on Android, and focus only on Windows Phone, it seems however not free of blame to the editor of the mobile operating system, Microsoft.

Answering the questions of the International Business Times, the vice-president of the Finnish group, Bryan Biniak, did not hide the difficulties of his undertaking which, despite sales growing at 7.4 million devices in the last quarter, remains far from Samsung or Apple, and their 70 and 50 million devices sold respective.

All eggs from Nokia in the Microsoft basket

He still wished to make sure that if the boat pitching, will Microsoft remain well inside. Nokia has built a very close relationship with the Redmond giant, and must ensure that if he makes the effort to produce smartphones of all sizes and qualities, Microsoft will keep its confidence in the mobile operating system.

Considering that Microsoft has been in this position, Nokia is seen today in a struggle with its competitors. And in this battle, the quality or the marketing of a smartphone mix is not enough: it must be content, modes of distribution, applications to hold the ranks to iOS and Android.

Inspired by the strategy of Microsoft on Xbox, Biniak believes should be fill the short history of Windows Phone on the market by the arrival of great titles... Titles like Halo in the video game, which in part the success of the console of Redmond.

Replicate the Xbox strategy?

A strategy that Nokia or even would like to replicate in the smartphone, except that Microsoft was not invested in the hardware on the market, and that the two partners seem to have very different ways of approaching the problem. Nokia manufactures smartphones, a market where we must constantly innovate and commercialize for not losing ground, while Microsoft, at ease on its desktop operating system, is not the culture of the necessary speed to adapt to the smartphone market, considers the International Business Times.

Is there a solution, or at least a way for Microsoft to meet the demands of commitment by Nokia? Certainly, replied the latter: put double bites on Windows Phone 8 applications.

"It sells new devices recently and for each new phone, there is an important application for someone who is not present, it is a missed sales opportunity. We are trying to change the way of thinking at Microsoft so that they understand (the timing issue). Do not move until the end of the fiscal year to complete its objectives, this does not help us when it comes to selling phones today.

Obviously, it will take time for Microsoft catching: with 165,000 applications, it is far behind the App Store (more than 900,000) and Google Play (more) - even though these figures include many applications "ghost"; but for Nokia, it is high time that Microsoft corrects the problem.

Big names like Instagram still missing and block the attractiveness of the platform to consumers.

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Key figures: sales of mobile and smartphones