Smartphones: Sony found the road to success

Business: The new strategy of the Japanese is charged with almost 10 million smartphones sold in the second quarter against 8 million three months earlier.

Separating Ericsson for the design and manufacture of smartphones, and returning to its fundamental, namely the premium and design, Sony has managed to bounce in the highly challenging market of smartphones.

The figures are there. After having chained quarters of sales in decline, the Group reunites with growth since the implementation of this strategy, illustrated by the Xperia Z, the high-end model of the Japanese.

Back in the Green

In the second quarter, Sony has sold 9.6 million smartphones, against 8.1 million three months earlier, a figure already 82% over one year. Of course, the giant is still years light of a Samsung and is still not managed to regain the world Top5 sellers. But one thing is certain: the consumer appetite is back.

In financial terms, Sony Mobile back in green with a turnover of $ 3.9 billion, and a net income of 60 million dollars, against a loss three months earlier.

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Key figures: sales of mobile and smartphones