Figures Kantar: Windows Phone is progressing in Europe and the United States

Still very far from the two heavyweights that are Android and iOS, Windows Phone gradually dig a furrow which installs it as the third mobile operating system on smartphones.

A trend confirmed by the latest figures delivered by Kantar Worldpanel ComTech which testify to an increase of the mobile operating system from Microsoft both in Europe and across the Atlantic.

9% in France

The period from April to June, Windows Phone has reached 6.9% market share (+ 2.2 points over one year) in the five main European markets (United Kingdom, Germany, Spain, France and Italy). It is even the hexagon which records the best progression (+ 6.7 points over one year) with a market share of arriving at 9%.

 

Significant growth also in the United Kingdom where Windows Phone is at 8.6% (+ 4.1 points over one year). In the United States, Kantar indicates that Microsoft mobile system increased from 2.9 to 4% of market share in a year. Good tend also to Mexico where Windows Phone is now 7% vs 1.9% a year earlier.

An analyst with Kantar says this upturn highlighting the role played by the entry and midrange (Nokia Lumia 520 and 620 including) models. "The majority of people are followers of trends, not the makers of trends, and so Microsoft needs to put as possible of smartphones on the market as quickly as possible", he concluded. (Eureka press)

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Key figures: the OS for smartphones

Key figures: sales of mobile and smartphones

Samsung and Apple crushes the competition-In the 2nd quarter of 2013, worldwide shipments of smartphones rose 52.3% to 237.9 million units. If the two giants of the sector, Apple and Samsung, see their sales increase over one year of respectively 20% and 43.9%, they did not lose market share less, sign of the intensification of competition on the market.

In the first quarter of 2013, 216.2 million smartphones have thus been delivered worldwide by manufacturers. Apple (17.3%) and Samsung (32.7%) two 50% of worldwide shipments of smartphones, with a net length in advance for Korean in terms of units: 70.7 million, against 37.4 for Apple - positioned on the value.

Samsung dominates Apple in Western - Europe In the first quarter of 2012, Apple had delivered 7 million iPhone in the European countries of the West, against 6.2 million this year, according to IDC. Samsung knows him any other fortune with a market share which increased from 39 percent to 45 percent with shipments of smartphones increase of 10.9 to 14.3 million units. As for Nokia, despite the turn on Windows Phone, it still continues to abandon the field.

Samsung remains the leader in 2012- In 2012, 722.4 million smartphones were sold worldwide, 46 per cent more than in 2011. Samsung maintains its leading position with 215.8 million units sold in the year, become Apple that displays 135.9 million iPhones sold. Nokia, HTC and RIM Announce much more modest performance that the two leaders, with equivalent sales ranging between 32.5 million (RIM) and 35.1 million units sold (Nokia).

Rejected - Nokia In terms of market share, Nokia is definitively excluded from the top 4 in 2012, and Samsung maintains its leading position in all the quarters, with a maximum of 32.3% in the second quarter. Apple, which occupies the second position, declined over the first three quarters with a minimum to 14.6% in Q3. Sony still trolling with a market share of around 4,5%, elbow to elbow with Chinese competitors, ZTE and Huawei.

Samsung leader Nokia in constant - recoil In 2013, the global market for mobile phones continues to grow but at a pace moderate 4% in the first quarter and 6% in the second. This is significantly less than on the segment of smartphones which has grown 40% and 50% over the same period. On the global mobile market, Samsung maintains its domination gained at the expense of Finland's Nokia. The latter is in net decline since the beginning of the year with deliveries of mobiles in decline of 25.1% in the first quarter of 2013 and 27% in the second.

Samsung past leader - In 2012, 1.7 billion of mobile have been sold in the world, for a very light regression of 1.7% from 2011. Samsung past leader before Nokia with 384.6 million units sold in the year against 333,9 million for Nokia. Apple, well below, is in the third position because it focuses on a market premium with 130.1 million iPhones sold. Motorola and RIM, in a Pocket handkerchief, occupy the last two places with sales around 34 million units.

In terms of market share, Samsung is mechanically leader, capturing 22% of the market, followed closely by Nokia to 19.1 per cent. Apple by far is third place, up to 7.5%. RIM and Motorola are still trolling with equivalent market share (around 2%).

Between 2008 and 2012 there is an increase in sales of smartphones in France from 1 million units sold to 13.5 million, an increase of 1250%. However, this growth slows from 2011, since the market is growing by 18.4% between 2011 and 2012.

Windows Phone: Microsoft plays with the figures for troller Android

Microsoft feels strong. Very strong. Is this stunning figures, which assign 3.2% market share worldwide, that rises it to the head? On the occasion of its Build conference for developers, the Redmond giant is allowed to rule troller Android.

The key figures published by Microsoft on the first-time buyers to Windows Phone, its mobile operating system. These are quite interesting, but as often in one direction.

Brian song

The editor of Windows Phone seems to have this interesting ability to always look on the bright side of life. Thus, it is not so much the relative market share of its operating system against that ofAndroid (75% at the global level) or iOS (17.3%) that interests him.

Microsoft prefers to look at the source of new customers... And for good reason: he found that 23% of them had abandoned their Android smartphone to pass on Windows Phone. Rather flattering, no?

Obviously, we will not know how many users do not renew their Windows Phone with a device with the same OS, how many leave on Android, iOS, etc. As we will not know how much of these "first-time buyers" to a smartphone go to competing systems rather than on Windows Phone.

The table in would have probably been tempered. As Microsoft viewing elsewhere: it has views on these 4 billion owners of conventional phones in the world who are not smartphone. The famous "next billion" dear to the giants of digital, which must bring new opportunities and new uses against a now dynamic 'developed countries' market, but which eventually will reach maturity.

Catch the 'next billion'

On this ground, Microsoft wants offensive. He indeed realized that 42% of sold Windows Phone smartphones came in replacement of basic phones. Validates the strategy of Microsoft and its partners on the entry and mid-tier, considers WP Central, who noted the information in the Build.

Redmond hopes to attract in his garden of simplicity users who don't want iOS or are too complicated Android, we are told in the article (from a specialized blog in the Windows Phone News). Better, Microsoft would make the demonstration of his quality by exploiting the weaknesses and the mediocrity of Android - Build, it has well been insisted that move from Android to Windows Phone was an "upgrade" (upgrade).

This lovely picture of the bone explains perhaps the growth in crazy Windows Phone in market shares, which jumped by 1.1 point on a slippery between the first quarter of 2012 and Q1 2013 year, when Android did an increase of 15.9%. That the figures are stubborn!

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Key figures: the OS for smartphones