Affichage des articles dont le libellé est Phone. Afficher tous les articles
Affichage des articles dont le libellé est Phone. Afficher tous les articles

samedi 17 août 2013

Gartner: smartphones carton, and Windows Phone takes third place

Windows Phone has taken the third place in the mobile operating systems front BlackBerry in the second quarter of 2013. The figures come from Gartner, which analyzes phone sales worldwide as each quarter in a document sent to editors.

The Microsoft System is even Honourable growing globally, with an increase of its market share of 0.7 points, from 2.6 per cent in the second quarter 2012 to 3.3%. It therefore sold 7.4 million Windows Phone devices in the second quarter, compared to 4 million a year earlier.

BlackBerry in distress?

The loser is obvious l'ex-troisieme, BlackBerry, which faces, in addition to questions about the company's future, a steady decline of its sales to its relative market share. 5.2% In the second quarter of 2012, BlackBerry Roundup more than 2.7% of the global market share. A decline of 2.5 points which cannot but accentuate the pressure on the leadership of the Canadian group.

BlackBerry developing rapid decomposition? -Image Matthew Hurst CC BY - SA 2.0

In volume of sales also, BlackBerry is the step. Last year, in the same quarter, it sold 8 million devices. A year later, it is more than 7.4 million, despite the launch Meanwhile a new OS and promising devices on paper.

The other, certainly most anticipated decline is iOS. 18.8% In the second quarter of 2012, Apple's operating system dropped to group now 14.2 per cent of market share. A score which remains Honourable face of Android, hardly comparable car used by from many manufacturers, but continuous Apple so its recession at the global level.

iOS is however still above lot, with 31.9 million units sold compared to 28.9 million in the second quarter of 2012, but these sales are no longer the same order as those of Android smartphones.

A monster: Android

Far in the lead, covering many more segments of the market and competition, devices running on the operating system developed by Google show once more net domination. And share less and less with the competition: 64.2% of the market last year, they arrogate now 79% of the global market for smartphones.

Symbian and Bada flow, but are no longer in the heart of the strategies of manufacturers - Image Gartner

It sold, in the second quarter of 2013, 177.9 million smartphones Android, compared with 98.7 million in the second quarter of 2012. The coming year will now have to answer a question: new entrants - Ubuntu, Firefox OS, Tizen - can shake this Behemoth of the smartphone has become Android?

But the second quarter of this year was marked by another event, according to Gartner. For the first time, provides the analysis firm, it sold more smartphones than conventional phones. 225 million smartphones were sold, an increase of 46.5 percent over the previous year.

At the same time, conventional phones are passed to 210 million units, thus experiencing a drop of 21%. The main region supporting this shift remains the Asia-Pacific, with a sales growth of smartphones from 74.1% over one year. Followed by Latin America (55.7%) and Eastern Europe (31.6%).

The race to the "dynamic markets" is on

These trends have not escaped editors operating systems, or manufacturers of smartphones. While Firefox OS is still the "dynamic markets" and that Android is already well settled, particularly in Asia, Apple is about to unveil a 'low cost' iPhone. Eternal rumor... But the figures give reason to this strategy. At the Apple to succeed its moulting without losing what remains its main asset against the competition: its brand.

Whatever it is, the long fall of conventional phones continues: "smartphones represent 51.8% of the sales of mobile phones in the second quarter of 2013, surpassing for the first time conventional phones," concludes Gartner. All devices combined, it sold 435 million units in the second quarter, an increase of 3.6% on a slippery year.

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Key figures: sales of mobile and smartphones


New Gsm

Applications Windows Phone 8 : Nokia exhorte Microsoft à accélérer

AppId is over the quota
AppId is over the quota

KO, Nokia ? Alors que l'ex-Béhémoth du téléphone mobile assume toujours officiellement son choix de ne pas aller sur Android, et de privilégier uniquement Windows Phone, il ne semble toutefois pas exempt de reproches à l'éditeur du système d'exploitation mobile, Microsoft.

Répondant aux questions de l'International Business Times, le vice-président du groupe finlandais, Bryan Biniak, n'a pas caché les difficultés de son entreprise qui, malgré des ventes en croissance à 7,4 millions d'appareils au dernier trimestre, reste loin de Samsung ou d'Apple, et leurs 70 et 50 millions d'appareils écoulés respectifs.

Tous les oeufs de Nokia dans le panier Microsoft

Il tient tout de même à s'assurer que si le bateau tangue, Microsoft restera bien dedans. Nokia a tissé des liens très étroits avec le géant de Redmond, et doit s'assurer que s'il fait l'effort de produire des smartphones de toutes tailles et de toutes qualités, Microsoft gardera sa confiance dans le système d'exploitation mobile.

Estimant que Microsoft a déjà été dans cette position, Nokia se voit aujourd'hui dans une lutte sans merci avec ses concurrents. Et dans cette bataille, la qualité ou le mix marketing d'un smartphone ne suffit pas : il faut du contenu, des modes de distribution, des applications pour tenir les rangs face à iOS et Android.

S'inspirant de la stratégie de Microsoft sur Xbox, Biniak estime qu'il faudrait combler le peu d'historique de Windows Phone sur le marché par l'arrivée de grand titres... Titres comme Halo dans le jeu vidéo, qui firent en partie le succès de la console de Redmond.

Répliquer la stratégie Xbox ?

Une stratégie que Nokia aimerait voire répliquer dans le smartphone, sauf que Microsoft n'est pas investie dans le hardware sur ce marché, et que les deux partenaires semblent avoir des façons très différentes d'aborder le problème. Nokia fabrique des smartphones, un marché où il faut sans cesse innover et commercialiser pour ne pas perdre pied, tandis que Microsoft, à l'aise sur son système d'exploitation de bureau, n'a pas la culture de la rapidité nécessaire pour s'adapter au marché du smartphone, juge l'International Business Times.

Existe-t-il une solution, ou au moins une façon pour Microsoft de satisfaire les demandes d'engagement de Nokia ? Certainement, répond ce dernier : mettez les bouchées doubles sur les applications Windows Phone 8.

"On commercialise de nouveaux appareils récemment et pour chaque nouveau téléphone, s'il y a une application importante pour quelqu'un qui n'est pas présente, c'est une opportunité de vente ratée. Nous essayons de faire évoluer le mode de pensée chez Microsoft pour qu'ils comprennent (la question de timing). Ne pas bouger en attendant la fin de l'année fiscale pour boucler ses objectifs, cela ne nous aide pas quand il s'agit de vendre des téléphones aujourd'hui."

Evidemment, il faudra encore du temps pour que Microsoft rattrape son retard : avec 165 000 applications, il est loin derrière l'App Store (plus de 900 000) et le Google Play (plus de 1 million) - même si ces chiffres regroupent beaucoup d'applications "fantômes" ; mais pour Nokia, il est plus que temps que Microsoft remédie au problème.

De grands noms comme Instagram manquent encore à l'appel et plombent l'attractivité de la plate-forme auprès des consommateurs.

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Chiffres clés : les ventes de mobiles et de smartphones


New Gsm

Chiffres Kantar : Windows Phone progresse en Europe et aux États-Unis

AppId is over the quota
AppId is over the quota

Certes encore très loin des deux poids lourds que sont Android et iOS, Windows Phone creuse petit à petit un sillon qui l’installe comme le troisième système d’exploitation mobile sur smartphones.

Une tendance confirmée par les derniers chiffres livrés par Kantar Worldpanel ComTech qui témoignent d’une progression du système d'exploitation mobile de Microsoft à la fois en Europe et outre-Atlantique.

9% en France

Sur la période allant d’avril à juin, Windows Phone a atteint 6,9% de parts de marché (+2,2 points sur un an) sur les cinq principaux marchés européens (Royaume-Uni, Allemagne, Espagne, France et Italie). C’est même l’Hexagone qui enregistre la meilleure progression (+6,7 points sur un an) avec une part de marché qui arrive à 9%.

 

Croissance notable également au Royaume-Uni où Windows Phone est à 8,6% (+4,1 points sur un an). Aux États-Unis, Kantar indique que le système mobile de Microsoft est passé de 2,9 à 4% de parts de marché en un an. Bonne tendance aussi au Mexique où Windows Phone est désormais à 7% contre 1,9% un an plus tôt.

Un analyste de Kantar commente cette embellie en soulignant le rôle moteur joué par les modèles d’entrée et de milieu de gamme (Nokia Lumia 520 et 620 notamment). « La majorité des gens sont des suiveurs de tendances, pas des faiseurs de tendances, et donc Microsoft a besoin de mettre le plus possible de smartphones sur le marché aussi vite que possible », conclut-il. (Eureka Presse)

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Chiffres clés : les OS pour smartphones


New Gsm

vendredi 16 août 2013

Gartner: smartphones carton, and Windows Phone takes third place

Windows Phone has taken the third place in the mobile operating systems front BlackBerry in the second quarter of 2013. The figures come from Gartner, which analyzes phone sales worldwide as each quarter in a document sent to editors.

The Microsoft System is even Honourable growing globally, with an increase of its market share of 0.7 points, from 2.6 per cent in the second quarter 2012 to 3.3%. It therefore sold 7.4 million Windows Phone devices in the second quarter, compared to 4 million a year earlier.

BlackBerry in distress?

The loser is obvious l'ex-troisieme, BlackBerry, which faces, in addition to questions about the company's future, a steady decline of its sales to its relative market share. 5.2% In the second quarter of 2012, BlackBerry Roundup more than 2.7% of the global market share. A decline of 2.5 points which cannot but accentuate the pressure on the leadership of the Canadian group.

BlackBerry developing rapid decomposition? -Image Matthew Hurst CC BY - SA 2.0

In volume of sales also, BlackBerry is the step. Last year, in the same quarter, it sold 8 million devices. A year later, it is more than 7.4 million, despite the launch Meanwhile a new OS and promising devices on paper.

The other, certainly most anticipated decline is iOS. 18.8% In the second quarter of 2012, Apple's operating system dropped to group now 14.2 per cent of market share. A score which remains Honourable face of Android, hardly comparable car used by from many manufacturers, but continuous Apple so its recession at the global level.

iOS is however still above lot, with 31.9 million units sold compared to 28.9 million in the second quarter of 2012, but these sales are no longer the same order as those of Android smartphones.

A monster: Android

Far in the lead, covering many more segments of the market and competition, devices running on the operating system developed by Google show once more net domination. And share less and less with the competition: 64.2% of the market last year, they arrogate now 79% of the global market for smartphones.

Symbian and Bada flow, but are no longer in the heart of the strategies of manufacturers - Image Gartner

It sold, in the second quarter of 2013, 177.9 million smartphones Android, compared with 98.7 million in the second quarter of 2012. The coming year will now have to answer a question: new entrants - Ubuntu, Firefox OS, Tizen - can shake this Behemoth of the smartphone has become Android?

But the second quarter of this year was marked by another event, according to Gartner. For the first time, provides the analysis firm, it sold more smartphones than conventional phones. 225 million smartphones were sold, an increase of 46.5 percent over the previous year.

At the same time, conventional phones are passed to 210 million units, thus experiencing a drop of 21%. The main region supporting this shift remains the Asia-Pacific, with a sales growth of smartphones from 74.1% over one year. Followed by Latin America (55.7%) and Eastern Europe (31.6%).

The race to the "dynamic markets" is on

These trends have not escaped editors operating systems, or manufacturers of smartphones. While Firefox OS is still the "dynamic markets" and that Android is already well settled, particularly in Asia, Apple is about to unveil a 'low cost' iPhone. Eternal rumor... But the figures give reason to this strategy. At the Apple to succeed its moulting without losing what remains its main asset against the competition: its brand.

Whatever it is, the long fall of conventional phones continues: "smartphones represent 51.8% of the sales of mobile phones in the second quarter of 2013, surpassing for the first time conventional phones," concludes Gartner. All devices combined, it sold 435 million units in the second quarter, an increase of 3.6% on a slippery year.

See also our page
Key figures: sales of mobile and smartphones

samedi 3 août 2013

Figures Kantar: Windows Phone is progressing in Europe and the United States

Still very far from the two heavyweights that are Android and iOS, Windows Phone gradually dig a furrow which installs it as the third mobile operating system on smartphones.

A trend confirmed by the latest figures delivered by Kantar Worldpanel ComTech which testify to an increase of the mobile operating system from Microsoft both in Europe and across the Atlantic.

9% in France

The period from April to June, Windows Phone has reached 6.9% market share (+ 2.2 points over one year) in the five main European markets (United Kingdom, Germany, Spain, France and Italy). It is even the hexagon which records the best progression (+ 6.7 points over one year) with a market share of arriving at 9%.

 

Significant growth also in the United Kingdom where Windows Phone is at 8.6% (+ 4.1 points over one year). In the United States, Kantar indicates that Microsoft mobile system increased from 2.9 to 4% of market share in a year. Good tend also to Mexico where Windows Phone is now 7% vs 1.9% a year earlier.

An analyst with Kantar says this upturn highlighting the role played by the entry and midrange (Nokia Lumia 520 and 620 including) models. "The majority of people are followers of trends, not the makers of trends, and so Microsoft needs to put as possible of smartphones on the market as quickly as possible", he concluded. (Eureka press)

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Key figures: the OS for smartphones

Windows Phone 8 applications: Nokia urges Microsoft to accelerate

KO, Nokia? While the ex-Behemoth of the mobile phone still officially assumes his choice not to go on Android, and focus only on Windows Phone, it seems however not free of blame to the editor of the mobile operating system, Microsoft.

Answering the questions of the International Business Times, the vice-president of the Finnish group, Bryan Biniak, did not hide the difficulties of his undertaking which, despite sales growing at 7.4 million devices in the last quarter, remains far from Samsung or Apple, and their 70 and 50 million devices sold respective.

All eggs from Nokia in the Microsoft basket

He still wished to make sure that if the boat pitching, will Microsoft remain well inside. Nokia has built a very close relationship with the Redmond giant, and must ensure that if he makes the effort to produce smartphones of all sizes and qualities, Microsoft will keep its confidence in the mobile operating system.

Considering that Microsoft has been in this position, Nokia is seen today in a struggle with its competitors. And in this battle, the quality or the marketing of a smartphone mix is not enough: it must be content, modes of distribution, applications to hold the ranks to iOS and Android.

Inspired by the strategy of Microsoft on Xbox, Biniak believes should be fill the short history of Windows Phone on the market by the arrival of great titles... Titles like Halo in the video game, which in part the success of the console of Redmond.

Replicate the Xbox strategy?

A strategy that Nokia or even would like to replicate in the smartphone, except that Microsoft was not invested in the hardware on the market, and that the two partners seem to have very different ways of approaching the problem. Nokia manufactures smartphones, a market where we must constantly innovate and commercialize for not losing ground, while Microsoft, at ease on its desktop operating system, is not the culture of the necessary speed to adapt to the smartphone market, considers the International Business Times.

Is there a solution, or at least a way for Microsoft to meet the demands of commitment by Nokia? Certainly, replied the latter: put double bites on Windows Phone 8 applications.

"It sells new devices recently and for each new phone, there is an important application for someone who is not present, it is a missed sales opportunity. We are trying to change the way of thinking at Microsoft so that they understand (the timing issue). Do not move until the end of the fiscal year to complete its objectives, this does not help us when it comes to selling phones today.

Obviously, it will take time for Microsoft catching: with 165,000 applications, it is far behind the App Store (more than 900,000) and Google Play (more) - even though these figures include many applications "ghost"; but for Nokia, it is high time that Microsoft corrects the problem.

Big names like Instagram still missing and block the attractiveness of the platform to consumers.

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Key figures: sales of mobile and smartphones

mardi 9 juillet 2013

Sales of Windows Phone six times higher than the market, according to Microsoft

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vendredi 28 juin 2013

Windows Phone: Microsoft plays with the figures for troller Android

Microsoft feels strong. Very strong. Is this stunning figures, which assign 3.2% market share worldwide, that rises it to the head? On the occasion of its Build conference for developers, the Redmond giant is allowed to rule troller Android.

The key figures published by Microsoft on the first-time buyers to Windows Phone, its mobile operating system. These are quite interesting, but as often in one direction.

Brian song

The editor of Windows Phone seems to have this interesting ability to always look on the bright side of life. Thus, it is not so much the relative market share of its operating system against that ofAndroid (75% at the global level) or iOS (17.3%) that interests him.

Microsoft prefers to look at the source of new customers... And for good reason: he found that 23% of them had abandoned their Android smartphone to pass on Windows Phone. Rather flattering, no?

Obviously, we will not know how many users do not renew their Windows Phone with a device with the same OS, how many leave on Android, iOS, etc. As we will not know how much of these "first-time buyers" to a smartphone go to competing systems rather than on Windows Phone.

The table in would have probably been tempered. As Microsoft viewing elsewhere: it has views on these 4 billion owners of conventional phones in the world who are not smartphone. The famous "next billion" dear to the giants of digital, which must bring new opportunities and new uses against a now dynamic 'developed countries' market, but which eventually will reach maturity.

Catch the 'next billion'

On this ground, Microsoft wants offensive. He indeed realized that 42% of sold Windows Phone smartphones came in replacement of basic phones. Validates the strategy of Microsoft and its partners on the entry and mid-tier, considers WP Central, who noted the information in the Build.

Redmond hopes to attract in his garden of simplicity users who don't want iOS or are too complicated Android, we are told in the article (from a specialized blog in the Windows Phone News). Better, Microsoft would make the demonstration of his quality by exploiting the weaknesses and the mediocrity of Android - Build, it has well been insisted that move from Android to Windows Phone was an "upgrade" (upgrade).

This lovely picture of the bone explains perhaps the growth in crazy Windows Phone in market shares, which jumped by 1.1 point on a slippery between the first quarter of 2012 and Q1 2013 year, when Android did an increase of 15.9%. That the figures are stubborn!

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Key figures: the OS for smartphones

jeudi 27 juin 2013

Windows Phone: 160 000 applications, 200 million downloads per month

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vendredi 21 juin 2013

Samsung: a Facebook Phone? No thanks

Business: Saw the resounding flops of the first 'Facebook phones', the South Korean giant kindly declined the proposal of Mark Zuckerberg...

On the move in Asia, the boss and founder of Facebook, Mark Zuckerberg, made a hook by the giant of the smartphones, Samsung headquarters. The opportunity of an interview with the president of the Korean group, Shin Jong-Kyun.

According to Bloomberg, Shin Jong-Kyun reportedly told the press, at the end of this meeting, that Samsung and Facebook have discussed possible partnerships. Have been mentioned, the advertising on mobile but also and especially the possibility by Samsung to launch a smartphone Galaxy in the colours of the social network.

HTC First: only 20,000 units sold in the United States

A proposal which would have been gently but firmly declined by the boss of the giant. And understandably. All initiatives in this area, especially on the side of HTC with the ChaCha and more recently the First resulted in resounding flops. The latter was sold just 20,000 copies in the United States and its launch was regrowth sine die in Europe.

Why indeed take the risk of tarnishing its image with a concept that doesn't simply? The King of social networks pulling in fact too: If Facebook on smartphones is a carton as an application, the users do not want to even have a smartphone 100% oriented to the social network with the unpleasant feeling of being enclosed.

See - Smartphones: 5 trends that have failed miserably

dimanche 16 juin 2013

Nokia: a new Windows Phone unveiled July 11

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mercredi 12 juin 2013

Windows Phone: ZTE confirms its disinterest and explains why

Brutal blow for the development of the Windows Phone ecosystem? It referred it here no later than yesterday, Nokia outrageously dominates sales of smartphones equipped with Microsoft's OS with more than 80% of shares.

A situation that does not really push other manufacturers to embark on the adventure. Not bad historical partners of Microsoft, like Samsung, have more or less renounced promote their Windows Phone equipped terminals. In fact, only HTC seems to maintain its efforts or even confirm with the upcoming release of a third terminal.

Worse, according to a recent article from always knowledgeable Digitimes, many Asian manufacturers (ZTE, Asus, Acer...), some Microsoft partners, have decided to throw in the towel and do not foresee to launch or relaunch Windows Phone references.

The takeover of Nokia does not explain everything, it must be said that Finland is the only really feed the segment with a real range of terminals. Taiwanese colleagues also evoke Windows Phone finally weak overall market share in the world, the price of licences imposed by Microsoft.

Nothing in the roadmap of ZTE

But it seems that the real reason, one that would discourage manufacturers, concerns the orthodoxy of Redmond in hardware specifications. "We have no products Windows Phone 8 in the roadmap", confirms William Chhao, Terminals Sales Director France for ZTE.

"First, there is that historically, Windows has never really emerged in the mobile. Then, we consider that Microsoft is not flexible enough. Such chassis, to such chipset, such RAM, such configuration. All this is far too rigid. It cannot compete with Android like that", deals the Manager. In short, lack of latitude left to the manufacturers would explain in large part this disenchantment.

However, when questioned on this point, Microsoft said having heard such grievances. And this in 2011 with the promise more flexibility in hardware configurations, the choice of processors, with screen sizes...

This flexibility also seen in the Lumia from Nokia range which in fact has quite different terminals with each other. "Nokia and Microsoft have both need one another." The manufacturer therefore got things that are impossible for us", launching William Chhao.

In short, ZTE, which is now trying the Firefox OS adventure is not likely to return anytime soon in the lap of Windows Phone... However, remember that the Chinese today is the 5th global seller of smartphones... Microsoft should not remain insensitive to this kind of argument.

mardi 11 juin 2013

Nokia dominates outrageously but logically the market Windows Phone

This is not a surprise. According to the figures from Adduplex, which provides advertising tools for developers, Nokia dominates outrageously uses Windows Phone.

Specifically, 80.2% of 579 Windows Phone applications where the specialist is present through a advertising APIs are used from a Nokia, mainly the Lumia 920 and 710.

HTC is second with a 13.7 percent share, followed by Samsung (4.5%) and LG (0.9%).

This control is the same for several months now. It is explained by various factors. First, Nokia is focusing all its efforts (development and marketing) on Windows Phone and now offers a fairly complete range of terminals. And the results are at the rendezvous with 5.6 million units sold in the first quarter.

"The success of each will move others"

Above all, quite historical partners of Microsoft, like Samsung, more or less gave to promote their Windows Phone equipped terminals. In fact, only HTC seems to maintain its efforts or even confirm with the upcoming release of a third terminal.

 

This dominance of Nokia is not good news for Redmond which tablait departing on more active partners. But the giant displays its serenity. While Windows Phone has become the third mobile OS in the market, doubling Blackberry, the editor table on renewed interest of its partners.

Regretting the lack of motivation of Samsung including, Laurent Schlosser, patron of the mobility of Microsoft France division, felt at the last Mobile World Congress: "HTC supports the sales since the beginning of the year with the 8 X and 8 S who left as of the cannonballs. Suddenly, the operators accelerate and renew".

And further: "above all, unlike the past, HTC will be omnipresent with its range, there will be no rupture, no effect of the bellows which falls. Meanwhile Huawei announced a (Ascend W1) model to the those that will arrive in France this year. But one thing is certain, the success of each will move others. An assertion that will be easily verifiable.

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Key figures: the OS for smartphones

dimanche 9 juin 2013

Motorola confirme le 'X Phone' et son lancement en octobre

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AppId is over the quota

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dimanche 2 juin 2013

Windows Phone a ravi la 3e place à BlackBerry

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AppId is over the quota

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Motorola confirme le 'X Phone' et son lancement en octobre

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AppId is over the quota

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Foursquare pour Windows Phone : réalité augmentée pour les Nokia Lumia

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AppId is over the quota

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vendredi 31 mai 2013

Motorola confirms 'X Phone' and its launch in October

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mercredi 29 mai 2013

Lumia 925 : Nokia corrige son Windows Phone haut de gamme

London- Nokia does not slow down the pace. After having expanded its portfolio of smartphones Lumia mid and entry level at the last Mobile World Congress, the number two global reviews today its offer premium with Lumia 925, touted as a worthy successor to 920.

It is indeed the right time for the Finns. On one side, the strategy around Windows Phone 8 gently begins to bear fruit. Although Nokia is still very far from a Samsung or an Apple, it is by far.

In the first quarter, Lumia sales jumped by 27 per cent over three months to 5.6 million units compared to 4.4 million between October and December. On the other, it is to strengthen against the top models of the competition, in this case Samsung Galaxy S4, HTC One, or even Sony Xperia Z.

With this 925 Lumia, the manufacturer estimates rise to the level of these predators. Indeed, this smartphone corrects the defects of its predecessor, the 920. It is also presented as a "new interpretation" of this model.

925 Corrects the defects of the 920

Patrick Chomet, the head of terminals at Vodafone summed up the situation: "the 920 is a good device but it may be a little heavy, a little thick for Europeans. 925 On the contrary is thin and lightweight".

Thus, for the first time in this range, the 925 adorns itself with an aluminum hull of the most beautiful effect instead of the colorful plastic. He accuses more than 139 grams on the scale for 8.5 mm thick. Therefore, the longer end of the 900 range.

In addition to this welcome aesthetic update Nokia again focuses on the functions related to image and video, new anchor point of the communication of the firm. "Take pictures, edit them, share them constitute the most important uses today for consumers. The OS also plays a role but the image is a criterion of choice more and more decisive", advance Jo Harlow, Senior Vice President general of division Smart Devices at Nokia.

And it is true that the communication of the manufacturers now revolves around this point: the quality of cliches, particularly in difficult environment, like the low brightness.

Specifically, 925 embarked a new technology PureView lens to take photos and videos "clearer and sharper, especially in low light conditions". It is also correct a few flaws of the Lumia in the past.

In parallel, Nokia introduced a new way of imaging called Nokia Smart Camera, which allows to take ten pictures a coup and edit photos using options such as Best Shot (best cliché), Action Shot (Photo by action) and Motion Focus in order to obtain the most satisfactory image. Some of its functions are not new, found particularly in Blackberry 10, but it's this kind of gadget that Nokia wants to make a difference.

 

 

It was noted that this feature will be available in update on all smartphones Lumia Windows Phone 8.

599 naked euros

Nokia also announced the new Hipstamatic app called Oggl which allows you to take, edit and share photos on Instagram. What is open to this community in an indirect way. It should be remembered that the very popular Instagram is still not available for Windows Phone 8 (which has so far 145,000 applications).
Side technical specifications, Lumia 925 is 4G, it features a 4.5 inch (1280 x 768) display, a Snapdragon processor dual core 1.5 GHz, 1 GB RAM, 16 GB of internal memory, 7 GB of storage SkyDrive free. The sensor photo PureView shows 8.7 megapixel camera with stabilization (OIS) image, autofocus, dual LED flash, HD 1080 p at 30 frames per second video. Everything is animated so by Windows Phone 8.

It will be put on sale in Europe from June and in France "in the summer" to a non-subsidized price of about 599 euros.

With this new smartphone, that could eventually be described as photophone both the image is put forward, Nokia can amplify the trembling observed for a few months?

The intensity of competition will not promote the Finnish but it is today much better highlighted among distributors, "still looking for a" toujours a la recherche d' une alternative "alternative" to iOS and Android, said Patrick Chomet of Vodafone.

For IDC, the efforts of Nokia in the image will pay off: "developing a strong proposal, playing on both the software and hardware, Nokia launched an offensive where it might appear to be the most relevant choice", says John Delaney, analyst.

"It remains the way to go for Nokia to rebuild its market share in smartphones, but the choices that have been made are going in the right direction with a high-end impressive but above all a medium range that allows Nokia to consolidate his return".

Windows Phone has delighted the 3rd place to BlackBerry

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