4 applications account for more than 50% of the traffic data mobile

We already knew that 15% of traffic global Internet now passes by mobile devices. But who benefits the most? According to the latest global report 'Citrix ByteMobile Mobile Analytics' for the second quarter of 2013, only a few elected officials take their PIN of the game.

Four applications represent 52% of the total traffic: Media Player (iOS), Safari (iOS), the App Store (iOS) and Facebook. Took a 'considerable dimension' and generates only 5% of the volume of data compared to 1% in February 2012.

5 Other applications that generate the most traffic of data, include: Instagram, Apple and Google Maps, Tumblr, Twitter and Pinterest.

Google Maps before Apple Plans except in America

Reported in the iOS universe, these 4 applications that represent only 0.0005% of the applications available on AppStore, account 80% of the volume of data generated on the Apple devices mobile! Media Player totals nearly half of this volume. Recall that 3 of these applications are the property of Apple and are installed by default on iOS devices.

Also, without much surprise, we learn that Google Maps ahead of Apple Plans, including on Apple platforms. If Apple holds an advantage in the Americas region, North American consumers preferring including Apple Maps to Google Maps (63% versus 37%), Google Maps dominates the rest of the world, with an adoption rate of 69% in the Europe region.
Citrix also highlights the growth of eBay on mobile which represents 1% of the traffic. This is the first application of electronic commerce to cross this threshold, notes the specialist.

It is also noted that YouTube concentrate 82% of mobile video traffic. The report noted that 97% of the volume of data corresponding to the mobile searches are generated by three applications: Google that crushes the competition with a share of 87%, Yahoo (8%) and Bing (2%).

Online videos: 10% of the traffic comes from mobile

Figures: This share has more than doubled in a year, according to Ooyala and the duration of the viewed videos continues to grow...

This isn't a surprise, consumption of online video is becoming more and more mobile. A boom that st of the generalization of smartphones and networks mobile broadband.

Thus a study of Ooyala spotted by our colleagues from FrenchWeb, 10% of online videos viewed worldwide in the first quarter were from a mobile terminal. This share was only 4% a year earlier.

Already more than 2 GB of video per subscriber, per month on some networks

Moreover, the users time tutoring is devoted to this activity. And watched videos are increasingly long, particularly since the shelves where 25% of views exceed one hour...

What tender yet slightly more mobile networks of the operators who are currently deploying 4G to digest this exponential. According to Ericsson, data traffic will grow the world multiplied by 12 by late 2018 due to the increasingly widespread use of online video.

Its progress should be in the order of 60% per year by late 2018. "On some networks, video consumption rises on average to 2.6 GB by subscription and by months.", points out the OEM.