HP confirms his return in smartphones but did not say when

Will HP make forget its disastrous strategy in smartphones? Recall that the giant had bet on webOS through the acquisition of Palm for a spot in this market.

But very quickly, the manufacturer had all stopped, paralysed by a commercial failure combined with a slowdown in PC sales, its core business. And fall by the wayside an investment of $ 1.2 billion, to the chagrin of the founder of Palm, Jon Rubinstein.

Despite this setback, HP, aware that it is vital to be present in this market, announced last September that a smartphone is in the pipes. This is what showed Meg Whitman, the patron saint of the group.

This announcement was confirmed these days by Su Yin, Director of the Consumer PC and Media Tablets for Asia-Pacific activity. "The question, are we going to offer a smartphone, the answer is Yes. It would be foolish for HP to ignore this market. HP must be in the game. But I can not give you planning."

"HP must be in the game"

HP thus delay in this matter would no problem raise according to the official. "This allows us to propose new approaches. Many things can be done, it is not too late to offer a different experience. ''

We want to believe it. Remains that with a market-dominated by very few players, HP should really innovate to hope to emerge. And the giant is expected on these strategic and technological choices.
The objective would particularly target markets where clients use smartphones as main unit. "Ultimately we need to offer a smartphone because in many countries this is the first computer terminal. There are countries in the world where most people don't have never of Tablet, of laptop or desktop PC (...) We are an it company and we must exploit this format,"said Meg Whitman in September.

Technologically after webOS, manufacturer psychodrama playing prudence, but the choice will necessarily between Android and Windows Phone. In the first case, HP may be embedded within a bloated offer in all types of ranges. Differentiate will be complicated.

The Windows Phone choice may be more relevant, the eco-system being primarily fed by a single player (Nokia). Furthermore, this choice have meaning in the context of compatibility with the administration tools for business offered by HP.

See also our page
Key figures: the OS for smartphones

Firefox OS: first smartphones available this week in Spain

The first Alcatel and ZTE under Firefox OS smartphones will be sold tomorrow. The first to launch will be Telefónica, Spanish operator and partner of Mozilla on Firefox OS. It will market in Spain, under its brand Movistar, ZTE Open.

This entry-level unit will not satisfy the most demanding of users, accustomed to high range on Android, iOS and Windows Phone terminals. This segment is clearly not in the heart of the strategy of Mozilla, and it will take these advanced users turn to phones for developers - if stocks return one day - for a little more power.

69 naked euros, 2.18 euros per month in subsidized

Sold to 69 euros, with 30 EUR included credit, ZTE Open marketed by Telefonica will also be subsidized at the rate of 2,38 euros per month for a commitment of 24 months. The target is clear and is confirmed: Mozilla and Telefónica aim people having not yet smartphone or refusing more expensive handsets by lack of need or budget.

Ultimately bother to wait for a machine of war, but with a 3.5 inch screen (480 x 320), 256 MB RAM, 512 MB of storage and a microSD included 4 GB, the device should do the trick for target users by the offer.

Other manufacturers on rows, it may appoint Alcatel, which will soon launch its One Touch Fire. Manufacturers will be distributed directly by operators partners, Telefonica and Deutsche Telekom, with launches planned before the end of the year in Spain, Eastern Europe, Central Europe and Latin America.

A smartphone sold by Telenor is example expected in Eastern Europe as early as 2013, while Deutsche Telekom should aim at an early date, a unit in Poland. Most popular Alcatel or ZTE manufacturers could also begin, since Mozilla counts among its partners Sony or LG.

Firefox also functional Marketplace

Firefox OS is an alternative to the dominant systems, especially for the 21% of mobile subscribers worldwide who don't have a smartphone, according to Kleiner Perkins figures cited by Mozilla. The Editor still promises the extension of its area of sale to "other markets by the end of the year".

We know that Western Europe is not in his line of sight, but perhaps there come from here, with more top-end smartphones? It will probably depend on the commitment of developers. If they are, according to Mozilla, more interested in Firefox OS by Tizen, Blackerry, or Kindle Fire, the arrival of top-of-the-range terminals is also linked to intensive applications (and vice versa).

For now, Firefox Marketplace, the app store of Mozilla, is equipped with a few essential applications: Nokia Here for navigation, Facebook and Twitter for social networks, Soundcloud for the sound, Terra, AccuWeather, the weather and a few EA games browser.

Other applications are integrated (the classic calculator, unit photo, etc), or to discover (Wikipedia, Airbnb, etc) on the web interface of the app store. Note that some are in good recovery of the mobile version of the site... So more or less optimized.

On the side of manufacturers, the Firefox OS experience must prove its relevance. Interviewed by ZDnet.fr, William Chhao, Director of sales of terminals for ZTE France explained: "we are pragmatic, it is a test we do request the operator Telefonica. But there's a real shot to play in the emerging countries with less than $ 50 terminals. Firefox OS can fill this niche. Will develop more products if the success for the operator is satisfactory. Remains that alternatives to iOS and Android have never really worked".

See also our page
Key figures: the OS for smartphones

Android holds more than 70% of the European market of smartphones

Android reigns over Europe. Kantar Worldpanel ComTech has published the figures for sales of smartphones for the period from March to may 2013. On the five main European countries (England, Germany, Spain, France and Italy), the Google OS represents 70.4% of sales in the period with an increase of 9.1% in one year. iOS is a distant second with 17.8% 1.4%.

Windows Phone is with Android mobile OS only to have seen its market share grow positively, from 4.3% to 4.2%. BlackBerry falls strongly by 7% to 2.5% of Symbian (from 5.4% to 1.2%).

65.2% of market share in France

If we take only the figures for the France, Android is 65.2% (+ 8.5%), ahead of iOS (17.9%), Windows Phone (7.4%), BlackBerry (2.9%) and Symbian (1.4%).

The study by Kantar Worldpanel ComTech also stresses the fact that nearly 50% of the smartphones sold in Europe during this period are of Samsung brand. But analysts point to a resurgence of Sony who became the 4th seller of smartphones in England. Across the channel, 38% of the buyers of a Xperia model are old Samsung users and Kantar believes that the Korean brand will have to be vigilant against competition who knows how to offer products combining quality of finish and use approval. (Eureka press)

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Key figures: the OS for smartphones

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Firefox OS: the first smartphones arrive this week

The first Alcatel and ZTE under Firefox OS smartphones will be sold tomorrow. The first to launch will be Telefónica, Spanish operator and partner of Mozilla on Firefox OS. It will market in Spain, under its brand Movistar, ZTE Open.

This entry-level unit will not satisfy the most demanding of users, accustomed to high range on Android, iOS and Windows Phone terminals. This segment is clearly not in the heart of the strategy of Mozilla, and it will take these advanced users turn to phones for developers - if stocks return one day - for a little more power.

69 naked euros, 2.18 euros per month in subsidized

Sold to 69 euros, with 30 EUR included credit, ZTE Open marketed by Telefonica will also be subsidized at the rate of 2,38 euros per month for a commitment of 24 months. The target is clear and is confirmed: Mozilla and Telefónica aim people having not yet smartphone or refusing more expensive handsets by lack of need or budget.

Ultimately bother to wait for a machine of war, but with a 3.5 inch screen (480 x 320), 256 MB RAM, 512 MB of storage and a microSD included 4 GB, the device should do the trick for target users by the offer.

Other manufacturers on rows, it may appoint Alcatel, which will soon launch its One Touch Fire. Manufacturers will be distributed directly by operators partners, Telefonica and Deutsche Telekom, with launches planned before the end of the year in Spain, Eastern Europe, Central Europe and Latin America.

A smartphone sold by Telenor is example expected in Eastern Europe as early as 2013, while Deutsche Telekom should aim at an early date, a unit in Poland. Most popular Alcatel or ZTE manufacturers could also begin, since Mozilla counts among its partners Sony or LG.

Firefox also functional Marketplace

Firefox OS is an alternative to the dominant systems, especially for the 21% of mobile subscribers worldwide who don't have a smartphone, according to Kleiner Perkins figures cited by Mozilla. The Editor still promises the extension of its area of sale to "other markets by the end of the year".

We know that Western Europe is not in his line of sight, but perhaps there come from here, with more top-end smartphones? It will probably depend on the commitment of developers. If they are, according to Mozilla, more interested in Firefox OS by Tizen, Blackerry, or Kindle Fire, the arrival of top-of-the-range terminals is also linked to intensive applications (and vice versa).

For now, Firefox Marketplace, the app store of Mozilla, is equipped with a few essential applications: Nokia Here for navigation, Facebook and Twitter for social networks, Soundcloud for the sound, Terra, AccuWeather, the weather and a few EA games browser.

Other applications are integrated (the classic calculator, unit photo, etc), or to discover (Wikipedia, Airbnb, etc) on the web interface of the app store. Note that some are in good recovery of the mobile version of the site... So more or less optimized.

On the side of manufacturers, the Firefox OS experience must prove its relevance. Interviewed by ZDnet.fr, William Chhao, Director of sales of terminals for ZTE France explained: "we are pragmatic, it is a test we do request the operator Telefonica. But there's a real shot to play in the emerging countries with less than $ 50 terminals. Firefox OS can fill this niche. Will develop more products if the success for the operator is satisfactory. Remains that alternatives to iOS and Android have never really worked".

See also our page
Key figures: the OS for smartphones

HP confirms his return in smartphones

Will HP make forget its disastrous strategy in smartphones? Recall that the giant had bet on webOS through the acquisition of Palm for a spot in this market.

But very quickly, the manufacturer had all stopped, paralysed by a commercial failure combined with a slowdown in PC sales, its core business. And fall by the wayside an investment of $ 1.2 billion, to the chagrin of the founder of Palm, Jon Rubinstein.

Despite this setback, HP, aware that it is vital to be present in this market, announced last September that a smartphone is in the pipes. This is what showed Meg Whitman, the patron saint of the group.

This announcement was confirmed these days by Su Yin, Director of the Consumer PC and Media Tablets for Asia-Pacific activity. "The question, are we going to offer a smartphone, the answer is Yes. It would be foolish for HP to ignore this market. HP must be in the game. But I can not give you planning."

"HP must be in the game"

HP thus delay in this matter would no problem raise according to the official. "This allows us to propose new approaches. Many things can be done, it is not too late to offer a different experience. ''

We want to believe it. Remains that with a market-dominated by very few players, HP should really innovate to hope to emerge. And the giant is expected on these strategic and technological choices.
The objective would particularly target markets where clients use smartphones as main unit. "Ultimately we need to offer a smartphone because in many countries this is the first computer terminal. There are countries in the world where most people don't have never of Tablet, of laptop or desktop PC (...) We are an it company and we must exploit this format,"said Meg Whitman in September.

Technologically after webOS, manufacturer psychodrama playing prudence, but the choice will necessarily between Android and Windows Phone. In the first case, HP may be embedded within a bloated offer in all types of ranges. Differentiate will be complicated.

The Windows Phone choice may be more relevant, the eco-system being primarily fed by a single player (Nokia). Furthermore, this choice have meaning in the context of compatibility with the administration tools for business offered by HP.

See also our page
Key figures: the OS for smartphones