Windows Phone: Microsoft plays with the figures for troller Android

Microsoft feels strong. Very strong. Is this stunning figures, which assign 3.2% market share worldwide, that rises it to the head? On the occasion of its Build conference for developers, the Redmond giant is allowed to rule troller Android.

The key figures published by Microsoft on the first-time buyers to Windows Phone, its mobile operating system. These are quite interesting, but as often in one direction.

Brian song

The editor of Windows Phone seems to have this interesting ability to always look on the bright side of life. Thus, it is not so much the relative market share of its operating system against that ofAndroid (75% at the global level) or iOS (17.3%) that interests him.

Microsoft prefers to look at the source of new customers... And for good reason: he found that 23% of them had abandoned their Android smartphone to pass on Windows Phone. Rather flattering, no?

Obviously, we will not know how many users do not renew their Windows Phone with a device with the same OS, how many leave on Android, iOS, etc. As we will not know how much of these "first-time buyers" to a smartphone go to competing systems rather than on Windows Phone.

The table in would have probably been tempered. As Microsoft viewing elsewhere: it has views on these 4 billion owners of conventional phones in the world who are not smartphone. The famous "next billion" dear to the giants of digital, which must bring new opportunities and new uses against a now dynamic 'developed countries' market, but which eventually will reach maturity.

Catch the 'next billion'

On this ground, Microsoft wants offensive. He indeed realized that 42% of sold Windows Phone smartphones came in replacement of basic phones. Validates the strategy of Microsoft and its partners on the entry and mid-tier, considers WP Central, who noted the information in the Build.

Redmond hopes to attract in his garden of simplicity users who don't want iOS or are too complicated Android, we are told in the article (from a specialized blog in the Windows Phone News). Better, Microsoft would make the demonstration of his quality by exploiting the weaknesses and the mediocrity of Android - Build, it has well been insisted that move from Android to Windows Phone was an "upgrade" (upgrade).

This lovely picture of the bone explains perhaps the growth in crazy Windows Phone in market shares, which jumped by 1.1 point on a slippery between the first quarter of 2012 and Q1 2013 year, when Android did an increase of 15.9%. That the figures are stubborn!

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Key figures: the OS for smartphones