Bouygues Telecom will introduce the phased payment of mobile

Upon his arrival on the market, Free Mobile has distanced himself from the traditional model consisting of a subsidy of the mobile - the 4th operator has also, in vain, sued.

With the explosion of without commitment or offers "SIM Only", other operators, mainly through their brands low-cost (Ageumaa435, (b) & You...,) have also had to adopt alternatives such as the payment by instalments of the terminal.

Choice: grant, credit and sprawl

The Subscriber therefore pays a naked package, to which it can add the price of a phone. This option, Bouygues Telecom intends to offer it to consumers in a few months, from the start of September. The operator guests thus spread over 24 months the payment of their smartphone - a possible staging at B & You with 1euro.com.

For the CEO of Bouygues Telecom, this policy change is essential to develop 4G subscriptions that require a compatible smartphone - and so often a renewal.

Holding the sale of mobile to little popular credit from French subscribers, Olivier Roussat promises, with echoes, "to be more transparent", that "the monthly payment of the phone will be clearly separated from the package price.

A customer wishing to purchase an offer to Bouygues Telecom may thus choose between subsidizing, credit and therefore payments averaging.

In 2012, naked terminals in France sales have multiplied by five - mainly with the traditional players in the distribution - to reach 15% of the overall sales of mobile. The timing is therefore an opportunity for operators to retain customers.

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Key figures: French subscribers and their package price