France: 44% of the population of most Android smartphones

Studies on the adoption of smartphones and tablets in France go by and look. The second edition of the barometer of Mobile Marketing (directed by comScore, GfK and Médiamétrie) is no exception to the rule.

At end of March, the study suggests that more than 18 million French access now almost daily to the Internet from their mobile. More specifically, there are now 24.1 million owners of smartphones, or 44.4% of the French population aged 11 years and over.

Thanks to the power of Samsung, Android reigns supreme with a market share of 51.7% ahead of iOS (22%), Blackberry (7.6%) and Windows Phone (4.6%). This classification therefore somewhat contradicts recent statements by Microsoft who claimed that its OS was now the number three of the hexagonal market a few kilometers from the 10% of market share. Obviously, this is not yet done.

Windows Phone is not even third

In terms of usage, the percentage of users who use the mobile Internet almost daily basis jumped over 5 points from 72.1% to 77.7% in one quarter and they are now 7.3 million to download mobile applications each month.

As for Tablet PCs, they are present in more than 18% of French households, either a 132% growth in one year, the installed base reached 5.1 million units.

"The figures for March 2013 confirm power tablets, whose sales will exceed those of laptops in 2013. In terms of use, M-Commerce takeoff is well confirmed with nearly 3 million buyers who represent a formidable pool of growth for brands and distributors' commented Philippe Dumont, Rapporteur of the Commission Services Smartphones and tablets of the Mobile Marketing Association France.

It should in fact sell this year in France 6 million tablets against 4.2 million notebook PCs. Sales of smartphones are expected to exceed the 15 million.

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Key figures: the market of tablets (world and France)