mardi 4 juin 2013

Low-cost Smartphones: with Foxconn, Mozilla wants to flood emerging markets

Mozilla press the accelerator on smartphones. Last February, during the Mobile World Congress, the Foundation unveiled its strategy: the practical launch of Firefox OS integrated into terminals for emerging markets and partnerships with 18 operators.

"We want to touch millions of people who have a feature-phone and who want to afford a smartphone without breaking the Bank," explained us Tristan Nitot of Mozilla Foundation.

With its mobile platform, the Mozilla Foundation is trying to repeat the success it has experienced on the Web with its browser, namely offer an open and approach mostly seated on standards and Web technologies, including HTML5. Firefox OS aims to become number 3 in the market.

"Poorly powered segment"

LG, Alcatel, ZTE and Huawei have been presented as leading partners. But Mozilla intends today go further. In an interview with the Wall Street Journal, Li Gong, Vice President of Mozilla intends to multiply partnerships to launch smartphones less than $50 in emerging countries.

"We see tremendous opportunities in emerging countries where clients and operators want affordable phones. The low price segment is strategic because it is not well fed,"he said.

To achieve this goal, Mozilla has already signed a partnership with Foxconn, the manufacturer of the iPhone (the agreement was formalized during the last Computex). The latter indicated that he worked at the development of more five aircraft, including a Tablet, smartphones to televisions and large display screens, relying on the Firefox operating system.

These devices will be sold in white label to other brands.

Read, Tristan Nitot, Mozilla: "Firefox OS responding first to the needs of emerging countries"

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