vendredi 28 juin 2013

4 applications account for more than 50% of the traffic data mobile

We already knew that 15% of traffic global Internet now passes by mobile devices. But who benefits the most? According to the latest global report 'Citrix ByteMobile Mobile Analytics' for the second quarter of 2013, only a few elected officials take their PIN of the game.

Four applications represent 52% of the total traffic: Media Player (iOS), Safari (iOS), the App Store (iOS) and Facebook. Took a 'considerable dimension' and generates only 5% of the volume of data compared to 1% in February 2012.

5 Other applications that generate the most traffic of data, include: Instagram, Apple and Google Maps, Tumblr, Twitter and Pinterest.

Google Maps before Apple Plans except in America

Reported in the iOS universe, these 4 applications that represent only 0.0005% of the applications available on AppStore, account 80% of the volume of data generated on the Apple devices mobile! Media Player totals nearly half of this volume. Recall that 3 of these applications are the property of Apple and are installed by default on iOS devices.


Also, without much surprise, we learn that Google Maps ahead of Apple Plans, including on Apple platforms. If Apple holds an advantage in the Americas region, North American consumers preferring including Apple Maps to Google Maps (63% versus 37%), Google Maps dominates the rest of the world, with an adoption rate of 69% in the Europe region.
Citrix also highlights the growth of eBay on mobile which represents 1% of the traffic. This is the first application of electronic commerce to cross this threshold, notes the specialist.

It is also noted that YouTube concentrate 82% of mobile video traffic. The report noted that 97% of the volume of data corresponding to the mobile searches are generated by three applications: Google that crushes the competition with a share of 87%, Yahoo (8%) and Bing (2%).

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