vendredi 19 juillet 2013

Nokia: Lumia sales still grew in the second quarter

Is Nokia relief happening? The results are still mixed. In the second quarter, the Finns displayed a loss (yet another) of EUR 115 million but is less than quarter previous (272 million) and much less a year where Nokia lost EUR 824 million over three months ago.

Turnover also continues to fold:-24% over one year (!) to EUR 5.69 billion and reached 32% in the mobile industry. The Group sold 61.1 million terminals 27% less than a year ago.

It is in the area of the 'feature-phones' that Nokia has suffered the most with a decline of 27% to 53.7 million units. Nokia indeed lost feathers in emerging markets that are turning more and more entry-level Android smartphones, particularly in China where sales of the group founded by 48%.

Sluggish sales in North America

But the Finns concentrated now all efforts in its Lumia under Windows Phone smartphones. And on this ground, the growth is there. Lumia sales bound by 32% on a quarter to 7.4 million units "reflecting strong demand on the part of consumers", says Nokia. It is indeed a level never reached by the group.

This result is even more tasty that the manufacturer has faced competition from size with the S4 from Samsung Galaxy or even the Z Sony Xperia. Only black point: the North America where sales are down from one year to the other with only 400,000 Lumia passed.

But after 5.6 million units in the first quarter, 4.4 million in the fourth quarter of 2012 and 2.9 million copies in the 3rd quarter of 2012, it seems that Nokia is on track even if a Samsung sells 8 times more smartphones...

Nokia can now count on a real range of products recently reinforced with the 1020 Lumia, who plays the card of innovation by the image and also the opening of other manufacturers Windows Phone services Here.

Finally, remember that Nokia has decided to buy the 50% of shares of Siemens in Nokia Siemens Networks to EUR 1.7 billion.

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Key figures: sales of mobile and smartphones

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