Android holds more than 70% of the European market of smartphones

Android reigns over Europe. Kantar Worldpanel ComTech has published the figures for sales of smartphones for the period from March to may 2013. On the five main European countries (England, Germany, Spain, France and Italy), the Google OS represents 70.4% of sales in the period with an increase of 9.1% in one year. iOS is a distant second with 17.8% 1.4%.

Windows Phone is with Android mobile OS only to have seen its market share grow positively, from 4.3% to 4.2%. BlackBerry falls strongly by 7% to 2.5% of Symbian (from 5.4% to 1.2%).

65.2% of market share in France

If we take only the figures for the France, Android is 65.2% (+ 8.5%), ahead of iOS (17.9%), Windows Phone (7.4%), BlackBerry (2.9%) and Symbian (1.4%).

The study by Kantar Worldpanel ComTech also stresses the fact that nearly 50% of the smartphones sold in Europe during this period are of Samsung brand. But analysts point to a resurgence of Sony who became the 4th seller of smartphones in England. Across the channel, 38% of the buyers of a Xperia model are old Samsung users and Kantar believes that the Korean brand will have to be vigilant against competition who knows how to offer products combining quality of finish and use approval. (Eureka press)

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Key figures: the OS for smartphones