HP confirms his return in smartphones but did not say when

Will HP make forget its disastrous strategy in smartphones? Recall that the giant had bet on webOS through the acquisition of Palm for a spot in this market.

But very quickly, the manufacturer had all stopped, paralysed by a commercial failure combined with a slowdown in PC sales, its core business. And fall by the wayside an investment of $ 1.2 billion, to the chagrin of the founder of Palm, Jon Rubinstein.

Despite this setback, HP, aware that it is vital to be present in this market, announced last September that a smartphone is in the pipes. This is what showed Meg Whitman, the patron saint of the group.

This announcement was confirmed these days by Su Yin, Director of the Consumer PC and Media Tablets for Asia-Pacific activity. "The question, are we going to offer a smartphone, the answer is Yes. It would be foolish for HP to ignore this market. HP must be in the game. But I can not give you planning."

"HP must be in the game"

HP thus delay in this matter would no problem raise according to the official. "This allows us to propose new approaches. Many things can be done, it is not too late to offer a different experience. ''

We want to believe it. Remains that with a market-dominated by very few players, HP should really innovate to hope to emerge. And the giant is expected on these strategic and technological choices.
The objective would particularly target markets where clients use smartphones as main unit. "Ultimately we need to offer a smartphone because in many countries this is the first computer terminal. There are countries in the world where most people don't have never of Tablet, of laptop or desktop PC (...) We are an it company and we must exploit this format,"said Meg Whitman in September.

Technologically after webOS, manufacturer psychodrama playing prudence, but the choice will necessarily between Android and Windows Phone. In the first case, HP may be embedded within a bloated offer in all types of ranges. Differentiate will be complicated.

The Windows Phone choice may be more relevant, the eco-system being primarily fed by a single player (Nokia). Furthermore, this choice have meaning in the context of compatibility with the administration tools for business offered by HP.

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