samedi 27 juillet 2013

Smartphones: Samsung dominates again Apple

According estimates supplied by Strategy Analytics, Samsung has in the second quarter largely dominated the global market for mobile devices by delivering 107 million devices in the space of three months.

The Korean manufacturer holds almost 28% of the global market. In the segment of smartphones, despite good sales of the iPhone (31.2 million units sold by Apple), Samsung remains largely front with 76 million terminals.

Nokia on the decline because of its classic phones

In the 2nd quarter, the Korean manufacturer to display a market share of 33%, when Apple reverses him 16.7% a year ago to 13.6%. "Apple's global market share is at its lowest since the second quarter of 2010," said Strategy Analytics leader, Neil Mawston.

The former glory of the mobile phone, Nokia continues to sink with mobile sales reduced by almost a third on a year. The market share of the Finnish thus fell from 22.5% to 15.5%.

If on the side of IDC, which delivered its estimates for the second quarter of 2013, the numbers are a little different, the trend remains the same. Over one year, the Smartphone market is growing 52.3% with 237.9 million units shipped worldwide.

Apple is progressing more slowly than the market and loses ground

And among the five leading manufacturers of smartphone, despite sales exceeding expectations, Apple is the one whose growth was more moderate: 20%. It is good, but at the same time, Samsung recorded an increase of 43.9% of its deliveries, LG, Lenovo and ZTE over 50% - and beyond 100% for the Chinese.

(Credit: IDC)

However, these progressions are to put into perspective because these manufacturers go much further down, and for Lenovo and ZTE, they are not as strong as Apple and Samsung global presence. However, for Apple, this competitive pressure translates directly into a decline in its market share to 13.1%. And Samsung has an equivalent spell.

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Key figures: sales of mobile and smartphones

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