Figures Kantar: Windows Phone is progressing in Europe and the United States

Still very far from the two heavyweights that are Android and iOS, Windows Phone gradually dig a furrow which installs it as the third mobile operating system on smartphones.

A trend confirmed by the latest figures delivered by Kantar Worldpanel ComTech which testify to an increase of the mobile operating system from Microsoft both in Europe and across the Atlantic.

9% in France

The period from April to June, Windows Phone has reached 6.9% market share (+ 2.2 points over one year) in the five main European markets (United Kingdom, Germany, Spain, France and Italy). It is even the hexagon which records the best progression (+ 6.7 points over one year) with a market share of arriving at 9%.

 

Significant growth also in the United Kingdom where Windows Phone is at 8.6% (+ 4.1 points over one year). In the United States, Kantar indicates that Microsoft mobile system increased from 2.9 to 4% of market share in a year. Good tend also to Mexico where Windows Phone is now 7% vs 1.9% a year earlier.

An analyst with Kantar says this upturn highlighting the role played by the entry and midrange (Nokia Lumia 520 and 620 including) models. "The majority of people are followers of trends, not the makers of trends, and so Microsoft needs to put as possible of smartphones on the market as quickly as possible", he concluded. (Eureka press)

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Key figures: the OS for smartphones