SEO: Google will punish errors on mobile sites

Internet users are more likely to browse the Internet from a smartphone (15% of global Internet traffic), and not necessarily through a native application. For Google, it is therefore imperative to assist these users in their research.

But here, the mobile sites are far from be all optimized for mobile. The giant warns so that it will reflect in the future, to set the listing of a site on its engine, its rendering on smartphone.

Single redirection for the mobile users

Google expected to webmasters that they correct a number of errors in configuration still too frequent and annoying for surfers. First problem: bad redirects.

Usually, sites, when the user connects from a phone, switches to a specific url, a mobile version. However, inconvenience, regardless of the entry of the user page, it is too often, and systematically redirected to the homepage of the mobile site and not a specific page, in its mobile version.

"These redirection errors frustrates users whether they are looking for a Web page, a video or anything else, and our ranking changes will affect multiple types of research" wrote Google on his blog, while submitting options to remedy these errors.

404 Error pages

But site publishers will have floor on other subjects too, with cases of errors specific to smartphones.  From a classical station, sites normally display the content.

But once the access is done from a smartphone, this is an error, including 404 page that appears, CITES, for example, Google. If a mobile version of the page exists, it is this that should appear. Failing that, Google recommends to make a desktop version of the page. Display content, it is still better than nothing at all.

Google also has a grudge against the video content that will not run on mobile. And cases abound. Indeed, if a video requires Adobe Flash to engage, it may be viewed from an Android terminal (4.1 and later) or an iPhone, the two main platforms of the mobile web.