Methodically, Huawei and ZTE, two major Chinese manufacturers of smartphones, apply their strategy. Simple terminals low cost white label providers, they displayed today strong ambitions with smartphones sold under their name, smartphones that rise gradually in range.
The objective is clear, finish with an image a little low and focus on the premium in order to permanently install their brands. If the white mark generates volume, smartphone must in turn create value and especially to install a true identity to attract operators and Western consumers.
A rather winning strategy since the two giants are now in the Top 5 vendors of smartphones in the world.
ZTE has shown the muscle during the last Mobile World Congress with the Grand Memo and its 5.7-inch display. As for Huawei, it comes to organise an event in London to announce his Ascend P6 presented as the smartphone the longer end of the market.
Featuring a 4.7 inch (1280 x 720) display, he accuses only 6.2 mm for a weight of 120 grams despite a hull with alu brushed. Hosted by Android 4.2.2 (shoulder by the overlay Emotion House), he embarked a quad-core processor clocked at 1.5 GHz, 2 GB RAM and 8 GB of storage.
The front sensor rose to 8 megapixels, one at the back offers 5 megapixels. There is also a chip NFC, the 3 G + but not 4G coming in a new version of the terminal. A little pity for a mobile that means to climb at the level of the greatest.
With this type of high-end smartphone (which will be released this summer), Huawei (and ZTE) intend above all to convince European operators to better reference (and thus to subsidize) to arise as an alternative of the current giants. It must be said that its price will be a weighty argument: 399 euros naked... Orange will be part.
See also our pageKey figures: sales of mobile and smartphones
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