Bouygues Telecom launches a new smartphone under his name

Last April, Bouygues Telecom surprised by reviving the principle of the mobile operator branded. We had seen this type of terminal to multiply a few years ago, especially on the side of Orange and so in BouyguesTel with ZTE.

But the approach had been more or less abandoned facing the hegemony of manufacturers like Apple and Samsung. However, Bouygues Telecom considers it a stab, particularly to democratize uses.

Prices without trimming specifications

"We want to enable all of our customers to access the richness of mobile services, by giving them access to high quality priced terminals reduced. We have a great ambition for the range of phones Bouygues Telecom, which is called upon to expand and renew regularly to accompany the evolution of the use of our customers,"explained Olivier Roussat, Director General of Bouygues Telecom.

The objective is to offer terminals to price broke but with standard functions for a smartphone and also to reduce the dependence of the operator against two or three manufacturers who monopolize more than 70% of the market...

Thus, after 401 BS and BS 471, the operator launched BS 351 according to our colleagues Pz10.com. This smartphone 3 G + is equipped with a TFT screen 3.5 inches, a processor Qualcomm 7225 clocked at 1 GHz, 512 MB RAM, 2 GB of memory storage, a 3.2 megapixel camera, all under Android 4.1 APN.

Faithful to the principle, this terminal is sold at price floor: 109 naked euros or 9.90 euro with any package of the operator.

According to our information, Bouygues Telecom terminals manufactured by ZTE, Huawei and Alcatel OneTouch.